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Allen Key Outrage in Hilarious IKEA Spot from McCann Spain

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Landia director Agustin Alberdi plays a game of Whodunnit in latest ad

Allen Key Outrage in Hilarious IKEA Spot from McCann Spain

McCann Spain has launched its latest piece of work for client IKEA, and it involves a serious case of Whodunnit.

Directed by Landia's Agustin Alberdi, the spot sees a wealthy woman on a manic hunt for the owner of a misplaced Allen key - terrified that someone has brought IKEA furniture into the house. 

The tongue-in-cheek ad reaches its crescendo when her husband arrives home and - with a smile - confirms her suspicions. 

Director Agustin Alberdi commented on the production: "The brief was very concrete and the script extremely well-written. I pushed the cinematic elements to highlight the absurdity in this fight against one of IKEA's smaller and more useful tools. It was shot like a high-end cinematic ad to contrast how silly the actual issue was. I wanted to evoke a kind of modern-day Hitchcock, with the main lead spiralling into insanity with every take."


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Post Production / VFX

Post Production Company: Free Your Mind

Production Company

Director: Agustin Alberdi

Production Company: Landia

Music

Song: In The Hall Of The Mountain King By Edvard Grieg

Sound Design: La Panadería

Creative Agency

Creative Agency: McCann Spain

Account Management: Javier Pascual, Elena Rodríguez, Carmen Casado De Amezúa

Digital Creative: Maria José Clemente, Begoña Díaz

Genres: Comedy

Categories: Home Appliances, Furniture

McCann Spain, Wed, 08 Nov 2017 13:45:18 GMT