Wed, 08 Nov 2017 13:45:18 GMT
McCann Spain has launched its latest piece of work for client IKEA, and it involves a serious case of Whodunnit.
Directed by Landia's Agustin Alberdi, the spot sees a wealthy woman on a manic hunt for the owner of a misplaced Allen key - terrified that someone has brought IKEA furniture into the house.
The tongue-in-cheek ad reaches its crescendo when her husband arrives home and - with a smile - confirms her suspicions.
Director Agustin Alberdi commented on the production: "The brief was very concrete and the script extremely well-written. I pushed the cinematic elements to highlight the absurdity in this fight against one of IKEA's smaller and more useful tools. It was shot like a high-end cinematic ad to contrast how silly the actual issue was. I wanted to evoke a kind of modern-day Hitchcock, with the main lead spiralling into insanity with every take."
view more - Creative
Post Production Company: Free Your Mind
Director: Agustin Alberdi
Production Company: Landia
Song: In The Hall Of The Mountain King By Edvard Grieg
Sound Design: La Panadería
Creative Agency: McCann Spain
Account Management: Javier Pascual, Elena Rodríguez, Carmen Casado De Amezúa
Digital Creative: Maria José Clemente, Begoña Díaz
Categories: Home Appliances, FurnitureMcCann Spain, Wed, 08 Nov 2017 13:45:18 GMT