Allen & Gerritsen Selected as Boston Symphony Orchestra Media Agency of Record

Allen & Gerritsen (A&G), an independent, fully integrated advertising agency specializing in communications, CX, public relations, media and analytics in Boston and Philadelphia, announces that it will serve as the media agency of record focusing on media and analytics for the Boston Symphony Orchestra (BSO), one of the most highly respected global orchestras and housed in one of the greatest music halls in the world, Symphony Hall, and offering one of the world’s premier summer music festivals at Tanglewood in the Berkshires.

As the new media agency of record, A&G will collaborate closely with the BSO to devise innovative media tactics and provide data-driven analytics to enhance the orchestra's visibility across various traditional and digital platforms. The BSO has effectively engaged millions of people through a diverse range of mediums such as concerts, social media, streaming platforms, radio, TV and international tours. A&G will also collaborate closely with the Boston Pops and the Tanglewood Festival playing an integral role in showcasing world-renowned guest artists.

"The BSO is thrilled to welcome A&G as our media agency of record. In the world of classical music, where precision, artistry and collaboration are key – having a strategic and innovative partner to help us navigate the ever more complex media landscape and to achieve our organization’s mission is crucial," said Jesse Needleman, Thomas G. Stemberg vice president, marketing, sales, and communications for the BSO.

“It is a great privilege for us to partner with the BSO – an iconic institution that is part of the fabric of Boston and its surroundings, drawing audiences from both Classical and Contemporary musical passion bases,” said Will Phipps, A&G senior vice president of media. “Always setting the highest standards for excellence in music and performance, we are thrilled to take them to the next level, by sharing an Investment Strategy to grow not just fans of the BSO now, but for the future as well.”

A&G was selected as part of a four-month agency search process to support Boston Symphony Orchestra's marketing team. To learn more about A&G services, please visit a-g.com or check out the agency’s creative work on its social channels: Instagram, Facebook, Twitter and LinkedIn.