Allen & Gerritsen
Tue, 29 Mar 2022 14:58:23 GMT
As the Covid-19 pandemic continues to place an added strain on our lives, studies show that 1 in 10 adults report starting or increasing the use of alcohol or drugs to cope. To help those struggling with substance use disorder (SUD) find the help they need, A&G teamed up with client Caron Treatment Centers to launch a new creative campaign that showcases how Caron’s tailored approach to addiction treatment is a more successful model of care than those used by traditional treatment centers.
According to an independent study, Caron’s patients have a 94.4% rate of recovery at 90-days post-treatment, whereas other treatment centers have at least double the relapse rate of Caron in that same timeframe. To celebrate this achievement and differentiate Caron from other treatment centers, the A&G team launched an emotion-driven, heart-warming campaign that features real Caron alumni sharing their success stories with the world. Check out the integrated creative work linked here.
The creative spots will live on Caron’s website and on digital banners and be streamed across a variety of online video, audio, and social platforms, such as Pandora, iHeartRadio, YouTube, Facebook, and Twitter. As part of the campaign, the A&G team also orchestrated partnerships between Caron and content publishers, like WebMD, to educate researchers on addiction treatment topics such as the science of addiction and mental health. WebMD will even allocate a Caron-specific content hub on its site to be populated with resource materials.
view more - CreativeAllen & Gerritsen, Tue, 29 Mar 2022 14:58:23 GMT