senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Allen & Gerritsen Highlights Addiction Treatment Centre’s Innovative Approach to Cutting Readmissions
29/03/2022
Group745
Advertising Agency
Boston, United States
151
Share
Caron Treatment Centers' new campaign showcases how Caron’s tailored approach to addiction treatment is a more successful model of care
Group_3646

As the Covid-19 pandemic continues to place an added strain on our lives, studies show that 1 in 10 adults report starting or increasing the use of alcohol or drugs to cope. To help those struggling with substance use disorder (SUD) find the help they need, A&G teamed up with client Caron Treatment Centers to launch a new creative campaign that showcases how Caron’s tailored approach to addiction treatment is a more successful model of care than those used by traditional treatment centers.

According to an independent study, Caron’s patients have a 94.4% rate of recovery at 90-days post-treatment, whereas other treatment centers have at least double the relapse rate of Caron in that same timeframe. To celebrate this achievement and differentiate Caron from other treatment centers, the A&G team launched an emotion-driven, heart-warming campaign that features real Caron alumni sharing their success stories with the world. Check out the integrated creative work linked here.

The creative spots will live on Caron’s website and on digital banners and be streamed across a variety of online video, audio, and social platforms, such as Pandora, iHeartRadio, YouTube, Facebook, and Twitter. As part of the campaign, the A&G team also orchestrated partnerships between Caron and content publishers, like WebMD, to educate researchers on addiction treatment topics such as the science of addiction and mental health. WebMD will even allocate a Caron-specific content hub on its site to be populated with resource materials.


Credits
Work from Allen & Gerritsen
Group745
Little Free(dom) Library
Visit Philadelphia
13/02/2024
9
0
Group745
Peak Foliage
Meet Boston
27/10/2023
14
0
Group745
Media Agency of Record
Boston Symphony Orchestra
12/10/2023
123
0
ALL THEIR WORK