The Marketing Standard
Fri, 03 Apr 2020 17:10:14 GMT
Governor JB Pritzker of Illinois launched a new statewide effort today called 'All in Illinois' to reinforce the state's core message for residents to stay at home and stay safe.
To support the statewide call for everyone to stay home, O'Keefe Reinhard & Paul in Chicago created an integrated communications platform supported by an iconic image and call to action distinct to Illinois – ‘All in Illinois.’ The effort is anchored by a logo - a heart or home or cross, with the word ‘all’ placed above Illinois with the ‘in’ Illinois highlighted. It is a simple graphic representation that speaks to the bigger idea – All In Illinois - and the mandate that everyone stay in their homes to be safe.
The graphic driven idea is further brought to life through downloadable lawn signs, an All In Illinois frame for profile pictures, a website with All In Illinois stories and outdoor wall scapes.
In addition, famous Illinois natives – Jane Lynch, Ike Barinholtz, Matt Walsh and others - have filmed selfie-video PSA’s that reinforce the importance of staying at home during the COVID-19 crises.
In explaining the campaign, Laura Fegley, chief creative officer at OKRP said: “This is going to be a marathon. We don’t just need to stay home now, we need to stay in for potentially weeks to come. We needed to create an idea that is as much of a rally cry as it is a request. Something we can personally buy into. 'All In Illinois' is that rally cry to all Illinoisans to pledge to be ALL IN for all of our neighbours. It’s both an idea around community and what you can do as an individual. I’m ALL IN for ILLINOIS.”view more - CreativeThe Marketing Standard, Fri, 03 Apr 2020 17:10:14 GMT