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All Hail the Hemporer! Erich and Kallman and 1stAveMachine Release Quirky Campaign for New Beer

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The beer is made of hops and legally brewed with Colorado hemp

All Hail the Hemporer! Erich and Kallman and 1stAveMachine Release Quirky Campaign for New Beer
San Francisco based agency Erich and Kallman have created an animated launch campaign for Hemporer, the new HPA beer from New Belgium Brewery. 

The quirky spots, being rolled out for digital and social, were directed by 1stAveMachine’s award-winning Animation Director, Will Samuel - a series of detailed collage cut-out animations, with their style sitting somewhere between Tolkien and Monty Python’s holy grail.  Taking the humorous path, the spots focus on the beers unique pungent aroma resulting in the line ‘Behold the Dankness’.

The Hemporer character – which was created by Erich and Kallman - is a chilled-out, regal-looking character donning a leafy crown, a statement necklace and a long bushy moustache.

Director, Will Samuel commented: “The Hemperor is a strong, playful, benevolent ruler of all things hemp so from the start I wanted to show off his kingdom in a truly spectacular light. The style of animation was directly influenced by the design. I think the cutout, stop motion effect enhanced the comic nature of the scripts. Using well-timed, simple, yet crafty movements, I found was enough to imbue the character with plenty of emotion and life.”

The beer is made of hops and legally brewed with Colorado hemp but won't get you stoned.  It’s classified as a “hemp pale ale,” with a lively 'weed' smell. 

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Music

Artist: Butter

Sound Production: Barking Owl

Engineer: Patrick Navarre

Producer: Ashley Benton,Stone Irr

Creative Director: Kelly Bayett

Executive Producer: Damian Bayett, Anick Mayer

Client

Advertiser: New Belgium Brewing

Production Company

Production Company: 1st Avenue Machine

Executive Producer: Isabella Parish

Director: Will Samuel

Producer: Mike Capon

Creative Agency

Creative Agency: Erich & Kallman

Copywriter: Mike Cardamone

Art Director: Jason Goldberg

Producer: Marco Vidalis

1stAveMachine, Mon, 04 Jun 2018 13:39:24 GMT