senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
All Female Giant Football Table Takes Over Carnaby Street for Women’s Euro England 2022 Countdown
31/03/2022
Group745
Advertising Agency
London, UK
230
Share
M&C Saatchi Sport & Entertainment celebrate 100 days to go until the competition kicks off
Group_3646

On Monday 28th March, tickets to the UEFA Women’s EURO England 2022 were officially launched on general sale and to mark the occasion, M&C Saatchi Sport & Entertainment and the UEFA Women’s Euro England 2022 organisers have unveiled a giant women’s football table on London’s Carnaby Street.

The launch was a star-studded affair, with a range of celebrity women’s football fans and players spotted on Carnaby Street to support the launch. Football fans and Women’s EURO ambassadors Rio Ferdinand, Fara Williams, Elz the Witch and Kirsty Gallacher were joined by Lioness stars, Millie Bright and Jess Carter, French International Kenza Dali and German International Ann-Katrin Berger.

With 100 days to go until the biggest European women’s sport event in history kicks off, the installation, featuring nine feet tall women’s players, suspended five metres above Carnaby Street, celebrates the scale and importance of UEFA Women’s EURO 2022 by repurposing the traditionally male-dominated table football game.

The eye-catching installation, which features players representing the top-seeded team in each group (England, Germany, Netherlands and France) will be live from 28th March to 10th April. A smaller traditional-sized Women’s EURO table football game is also on display, which passers-by are free to use, featuring teams from England and Austria, who kick off the tournament at Old Trafford on 6th July.

More than 300,000 tickets have already sold for the tournament in the pre-sale, public ballot and group bookings stage. It means UEFA Women’s EURO 2022 is set to be a record-breaking event already, beating the previous tournament record of 240,000 set at Netherlands EURO 2017.

With tickets to all 31 games going on sale, now is the chance for fans of football, women’s sport, and big events to purchase a ticket and be part of a history making tournament that aims to inspire the next generation and leave a lasting legacy for the women’s game.

16 nations take part in this year’s tournament which will be played out across England. 10 venues in nine cities will play host to 31 games including Brighton & Hove, London, Manchester, Milton Keynes, Rotherham, Sheffield, Southampton, Trafford and Wigan & Leigh.

M&C Saatchi Sport and Entertainment was appointed by UEFA in 2021 to deliver an integrated PR and communications campaign raising awareness of the tournament and encouraging all fans to show up for their country, city and the women’s game by buying tickets and supporting the WEURO2022.

Credits
More News from M&C Saatchi Sport & Entertainment London
Group745
189
0
Group745
Thought Leaders
How Beyoncé Won the Super Bowl
12/02/2024
55
0
ALL THEIR NEWS
Work from M&C Saatchi Sport & Entertainment London
Group745
The Land of Football
Barclays
03/01/2024
27
0
ALL THEIR WORK