Peach
dlmdd
adstars
I Like Music
Electriclime gif
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Alkemy X Produces Branded Makeover Series 'Reframe This Space' for Samsung’s The Frame

Creative 525 Add to collection

New web series, created by Barbarian, pairs stylist, author and TV host Emily Henderson with art and design projects

Alkemy X Produces Branded Makeover Series 'Reframe This Space' for Samsung’s The Frame
Creative content company Alkemy X recently partnered with ad agency Barbarian to produce 'Reframe This Space,' a new branded series on YouTube that showcases The Frame by Samsung. Combining design with technology, Samsung’s latest TV transforms into a canvas for art when idle. In the four-part series, host Emily Henderson and her special guest influencers transform a greenhouse, barge, barn, and boathouse into freshly styled living spaces with The Frame as the centerpiece. 
 
Alkemy X played an integral role in every phase of producing “Reframe This Space,” working closely with Barbarian from concept to post-production. Having produced thousands of hours of original reality TV programs for networks like HGTV, A&E, Discovery, VH1, and Travel Channel, Alkemy X was tasked to bring the same high-end production pipeline to producing “Reframe This Space,” while capturing the step-by-step renovations typical of makeover shows with a cinematic quality that would reflect the artistic nature of the show. 

“We started wanting to produce a reality TV makeover series, but quickly discovered that the aesthetic should be more cinematic and artful,” says Joe Guyt, Barbarian Executive Producer. “[Director] EJ [McLeavey-Fisher] and Alkemy X got it right away and their treatment was spot on. It’s still a real interior design makeover program, but the film quality and editorial storytelling look amazing.” 


“With our vast experience partnering with agencies and TV networks to produce everything from traditional commercials to 360 digital campaigns to original content, we were uniquely suited for a branded series like this,” adds Jim Huie, Director of Production at Alkemy X. “Our production approach was a bit of a hybrid between how we approach a traditional broadcast spot and a reality-based episodic makeover show.”


Alkemy X was responsible for handling all of the production and editorial work for the series, which has received universally positive reactions from audiences. The first three episodes have received more than 100,000 views and branded content from the campaign has generated 11.7m impressions across social media.


“As a creative and design-driven company that works heavily in television, we have a lot of respect for what Samsung is doing with The Frame,” concludes Sara Iversen, VP of Strategy/Business Development at Alkemy X. “‘Reframe This Space’ perfectly captures their vision for it, and it’s a prime example of branded entertainment done right. We’re happy that Samsung and Barbarian trusted our team to help shape this ambitious project, and we’re even happier to see that our collaborative efforts resulted in such success.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Post Production Company: Alkemy X

Colourist: Janet Falcon

Producer: Jason Sonner

Production Company

Managing Director: Nick Litwinko

Production Company: Alkemy X

Director: EJ McLeavey-Fisher

Head of Production: Jim Huie

VP Strategy/Business Development: Sara Iversen

Line Producer: Aaron Rosenbloom

Music

Audio Post Production: Headroom & Honey Mix

Composer: Victor Magro

Music Agency: Future Perfect

Offline

Edit Company: Alkemy X

Edit Assistant: Grace Yang & Molly Gandour

Editor: Dave Bradley & Craig Brasen

Creative Agency

Account Executive: Jennifer Ysabel

Community Management: Nicole Follini

Creative Agency: Barbarian

Executive Producer: Joe Guyt

Group Creative Director: Adam Lau

Producer: Alex McGuinness

Strategist: Emily Spinner

Associate Creative Director: Lee Tone & Andrew Peet

Genres: Documentary

Categories: Consumer Electronics, Smart watch

Priya PR, Inc., Mon, 04 Dec 2017 17:49:10 GMT