Alkemy X ECD Rupert Cresswell and Newly Promoted EP Sue Fallon Lead Company’s Revitalised Creative Studio

Award-winning entertainment company Alkemy X has promoted Sue Fallon to executive producer, working in lockstep with executive creative director Rupert Cresswell to lead the company’s newly rebranded creative studio. The creative studio serves as a network of creative directors and supporting artists working across the company’s global web of offices and beyond. Focusing on creative direction and its execution through a hybrid approach to design, animation, visual effects, post and emerging technology, Alkemy X offers a broad range of capabilities with an execution-agnostic approach driven by creative solutions. Partnering with brands, agencies and production companies, the division has worked on a diverse slate of projects for brands such as Hulu, EA, Amazon and NERF.

Alkemy X’s fully integrated production company model allows the in-house creative studio to integrate with its live action, VFX, branded entertainment and original content divisions to offer fully realized creative solutions for projects of all scopes and sizes.

“From a head-turning projection mapping experience in NYC to promote Hulu’s ‘Only Murders in the Building’ to an animated series transforming the likes of Diplo and Guy Fieri into animated superheroes for NERF, our creative studio brings a fresh perspective to the crowded branded content space,” notes Alkemy X President & CEO Justin Wineburgh. “Sue and Rupert have been architects of an impressive lineup of creative work and I’m thrilled to see the momentum continue to grow and evolve alongside our clients’ needs.”

“To stay relevant, brands more than ever need to be adaptable, which really provides some exciting opportunities to try new things to reach consumers and fans,” notes Cresswell. “We are passionate about partnering with clients to collaborate on discovering the unique creative solution and execution that most authentically connects with audiences.”

Fallon’s recent promotion to executive producer comes after less than a year with the company, having originally joined Alkemy X in 2021 as a Senior Producer. With over 15 years of experience in production and post production, she brings a highly collaborative approach to producing projects spanning design, animation, live action and mixed media. Empowering compelling concepts with creative problem solving, Fallon has produced envelope-pushing campaigns including the Essie Color Machine--an interactive installation for L’oreal’s Annual World Wide Meeting in the Louvre--and a unique campaign for Hulu to haunt the platform with a CG ghost for its yearly ‘Huluween’ celebration, as well as an exciting upcoming project for EA.