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Alkemy X Director Bernie Roux Cheers to Holiday Table Awkwardness for Coca-Cola

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Campaign was created by McCann Bucharest
Alkemy X Director Bernie Roux Cheers to Holiday Table Awkwardness for Coca-Cola

Creative content company Alkemy X director Bernie Roux diffuses generational holiday awkwardness with a fizzy cheers in a new comedic holiday spot for Coca-Cola. The spot, which will air across central and eastern Europe, finds a young woman who has brought her tattooed boyfriend home for the holidays to meet a less-than-enthused father. The comedic voiceover marks the parents’ disapproval and tense atmosphere as foods are placed on the dinner table. The mood takes a heartening turn once Coca-Cola appears in the mix of the holiday spread, however, with father and boyfriend reconciling with a clink of glasses. Paired with the slow-motion that punctuates the tension, Roux’s use of split screens enhances the similarities in the opposites.

'Boyfriend Holiday' comes just in time for the inevitably awkward family dinner conversations that will arrive this holiday season, reminding viewers that while boyfriends can be temporary, refreshments are timeless. The spot positions Coca-Cola as a relevant staple and common ground amidst the holiday chaos.

Notes Alkemy X head of production Jim Huie: “Bernie's expertise as a comedy director is greatly enhanced by his use of slow-motion cinematography and his ability to cast unique actors."


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Agency - McCann Bucharest
Director - Bernie Roux
DOP - Radu Voinea
Executive producer - Sorin Baican @StudioSet
Producer - Alexandra Sararu @StudioSet
Production Designer - Raluca Ionovici
Food Stylist - Sabina Pensek
Product Stylist - Dimitris Arapostathis
Editor - Bogdan Orcula

Genres: Comedy

Categories: Soft Drinks, Carbonated Drinks

Alkemy X, Mon, 25 Nov 2019 16:39:15 GMT