Creative content company Alkemy X
has added Katharine Starsinic as Director of Client Services & Operations, and Jay Halbert as SVP of Finance to its management team. Starsinic is tasked with increasing the company’s visibility and working with brand and advertiser clients while Halbert will lead all aspects of its financial functions.
“As Alkemy X continues to evolve as a leading creative content company, we are excited to be adding more talent to help us achieve our goals and drive growth,” says Justin B. Wineburgh, President & CEO of Alkemy X. “With her experience on both the brand and agency side, Katharine is able to effectuate growth, marketing and operational efficiency, while Jay is a seasoned senior financial executive with a broad range of business experience. The two of them have demonstrated success in moving companies to the next level and they will undoubtedly do the same for Alkemy X.”
“I’m thrilled to become part of the Alkemy X team,” adds Starsinic. “Our talented professionals in our Philadelphia, NYC and Amsterdam offices are creating and producing truly innovative work for our clients. And I am looking forward to meeting our clients and continuing to build successful long-term relationships.”
Starsinic was most recently with Comcast, where she served as the Director of Marketing & Communications, dedicating five years to building the B2B brand and developing the marketing programs for Comcast Business. She was involved in planning and executing a full range of marketing efforts, including new product launches, sponsorships and demand generation campaigns.
Prior to Comcast, Starsinic spent 10 years as an Account Director at Wunderman Advertising in New York City. There, she led integrated and direct teams for the agency’s marquee clients, such as Citi, AT&T, Microsoft, HP and Pfizer.
Halbert was most recently Senior Vice President of a manufacturing company, and prior to that was President & Owner of a laser rental and sales company, both based in the Philadelphia region. Before that, he spent nearly a decade as Chief Financial Officer for a series of companies in the sports, media and entertainment business, including Comcast Spectacor, which owned the Philadelphia Flyers, the Philadelphia 76ers, the Wells Fargo Center, and six other complementary businesses.
After earning his accounting degree from the Wharton School at the University of Pennsylvania and his law degree from New York University School of Law, Halbert practiced in the corporate law department at the New York-based international law firm of Sullivan & Cromwell before leaving for the business world. He then went to work with PricewaterhouseCoopers Securities as an Associate Investment Banker, before taking a position as Chief Financial Officer and Principal of New Spring Capital, a venture capital fund based in the Mid-Atlantic Region.
“Alkemy X has a strong history and reputation, and now that the industry is undergoing major changes, the company is extremely well positioned for significant future growth,” concludes Halbert. “I am very excited to join Justin and the rest of the Alkemy X team to capitalize on this opportunity.”