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Alien Close Encounter is Less Surprising than How Good this Iced Tea Tastes

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According to this ad for Estathè Zero created by CD’I and produced by The Family, extraterrestrials are iced tea fans

Alien Close Encounter is Less Surprising than How Good this Iced Tea Tastes

The new campaign for Italian iced tea brand Estathè features a scene that, for most people, would be surprising. 

An alien from outer space sits at the bar with a human companion, casually drinking from a can of the brand’s sugar-free drink Estathè Zero. But the protagonist entering the bar is unfazed - he’s much more intrigued by the drink itself. The alien is a little short tempered, but the man isn’t worried - he’s keen to understand how the drink tastes.

The ad was devised by Milan-based creative agency Carlo D’Innella and directed by Miguel Campaña through The Family production company.

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Advertiser: Ferrero

Clients: Massimo Voghera, Federica Roberto, Lorenzo Guerrucci

Production Company

Colourist: Daniel Pallucca

Director: Miguel Campaña

DOP: Paco Femenía

Editor: Stuart Greenwald

Executive Producer: Lorenzo Ulivieri

Post Producer: Barbara Calicchio

Post Production: Jacopo Ardit

Producer: Annalisa Bronzi

Production Company: The Family


Music Company: PapaMusic

Creative Agency

Creative Agency: Carlo D’Innella

Creative Director: Gianpietro Vigorelli

Genres: Visual VFX, People, Dialogue

Categories: Soft Drinks, Hot Beverages

The Family, Wed, 10 Oct 2018 14:13:44 GMT