Wed, 10 Oct 2018 14:13:44 GMT
The new campaign for Italian iced tea brand Estathè features a scene that, for most people, would be surprising.
An alien from outer space sits at the bar with a human companion, casually drinking from a can of the brand’s sugar-free drink Estathè Zero. But the protagonist entering the bar is unfazed - he’s much more intrigued by the drink itself. The alien is a little short tempered, but the man isn’t worried - he’s keen to understand how the drink tastes.
The ad was devised by Milan-based creative agency Carlo D’Innella and directed by Miguel Campaña through The Family production company.
Clients: Massimo Voghera, Federica Roberto, Lorenzo Guerrucci
Colourist: Daniel Pallucca
Director: Miguel Campaña
DOP: Paco Femenía
Editor: Stuart Greenwald
Executive Producer: Lorenzo Ulivieri
Post Producer: Barbara Calicchio
Post Production: Jacopo Ardit
Producer: Annalisa Bronzi
Production Company: The Family
Music Company: PapaMusic
Creative Agency: Carlo D’Innella
Creative Director: Gianpietro Vigorelli
Genres: Visual VFX, People, Dialogue
Categories: Soft Drinks, Hot BeveragesThe Family, Wed, 10 Oct 2018 14:13:44 GMT