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Alice Ivy Soundtracks Apple's 'Shot on iPhone' Campaign

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Alice Ivy is working to diversify the sound and look of the traditionally male-dominated studio space

Alice Ivy Soundtracks Apple's 'Shot on iPhone' Campaign

Melbourne-based electronic producer Alice Ivy is the latest artist to grace Apple’s famous ‘Shot On iPhone’ campaign which launched in August and rolled out globally earlier in the month. Her joyous summer anthem, 'In My Mind' featuring Ecca Vandal Achieved the #1 spot on the Shazam Discovery Chart in the US and Japan Shortly after the campaign's launch.  

Alice’s eclectic signature soundspans sample-influenced soul, hip-hop and electronic pop that she brings to life live as a multi-instrumentalist. With eight consecutive singles on high rotation at taste-making Australian radio station triple j and a reputation for explosive live performances Alice Ivy is fast becoming recognised as one of Australia’s most versatile and exhilarating artists.

Her second album 'Don’t Sleep' under by eOne Music, contains collaborations with Thelma Plum, Ecca Vandal, Odette & Montaigne was released worldwide on July 17th, 2020.

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Client

Advertiser: Apple

Creative Agency

Creative Agency: TBWA/Media Arts Lab

Music

Music Company: eOne Music

Artist: Alice Ivy

Genres: Music & Sound Design

Categories: Consumer Electronics, Mobile Devices

eOne Music, Wed, 30 Sep 2020 14:01:56 GMT