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Alice Chater Joins a Modern-Day Witches Coven with Provocative 'Tonight' Promo

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Park Village director Favourite Colour: Black delivers his fourth music video for the emerging pop talent

Alice Chater Joins a Modern-Day Witches Coven with Provocative 'Tonight' PromoAward-winning Park Village director Favourite Colour: Black has recently delivered his fourth music video for emerging pop talent, Alice Chater and her latest single ‘Tonight’.

Released via Virgin EMI Records and produced by Mark Ralph, ‘Tonight’ is a track that Alice wrote with Martin Terefe (Shawn Mendes, Christina Aguilera). Filmed in a large mansion, the video for ‘Tonight’ features highly charged and technical choreography, high-concept visuals and FCB’s renowned high fashion styling.

Inspired by the prophetic end-of-the-world lyrics, the original concept for a contemporary take on a modern-day witches’ coven was borne. With highly stylised provocative and beguiling dancing sirens, ouija boards and spells, Alice even bewitches and courts the Devil himself.


Park Village director Favourite Colour: Black (aka Chris Turner) comments: "For my fourth video for Alice Chater (after Girls X Boys, Heartbreak Hotel and Hourglass), we wanted to do something more colourful, freeing ourselves from the confines of industrial or abandoned spaces we’d used before. But ‘Tonight’ is quite an apocalyptic track, so it still had to have some underlying darkness, and some reference to the end of the world - this was part of Alice’s original brief."

"There were four or five versions of the idea before we settled on a final treatment, and the challenge for me was to build a cohesive concept whilst incorporating lots of ideas from myself, Alice and her creative partner and choreographer Mark Jennings - which would also include their brilliant choreography. In the end, it developed into a witches’ coven slumber party."
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Post Production / VFX

Colourist: Vic Parker @ Raised By Wolves

Production Company

Choreographer: Mark Jennings

Director: Favourite Colour

DOP: Luke Scully

Executive Producer: Kirstin Cruickshank

Producer: Thalia Murray

Production Company: Park Village

Music

Artist: Alice Chater

Commissioner: Ailsa Robertson

Track: ‘Tonight’

Offline

Editor: Mark Whelan @ The Quarry

Genres: Choreography, Music performance, Musical

Categories: Music video, Short Films and Music Videos

Park Village, Wed, 07 Aug 2019 15:48:12 GMT