Ali Kurr Directs Fifth Instalment of This Girl Can for Sport England

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Partizan, Darkroom and FCB Inferno on 2020 campaign
Ali Kurr Directs Fifth Instalment of This Girl Can for Sport England

Darkroom's Ali Kurr has worked on the latest instalment of the This Girl Can campaign from Sport England, celebrating women and encouraging them into activity and sports.

Working with FCB Inferno and Sport England, both of whom have yet again proved to be innovative, brave and bold in their creative process, and teaming them with a director like Ali Kurr, who’s collaborative approach combined with her passion and eye for creating raw, engaging and honest narrative has led to a truly beautiful and powerful film.

Speaking on the project, Darkroom director Ali Kurr said: "This Girl Can got me thrashing a boxing bag for the first time and loving it, and so to be able to encourage others to get active via such an important and brilliant campaign was a directorial dream come true. For This Girl Can 2020, we have focused on five key stories about how women getting sweaty has improved their periods, and helped with menopause and general well-being. Supporting the truly inspirational cast were a host of fantastic women (and men!) including DOP gem Molly Manning-Walker and producer extraordinaire Rosie Litterick.”

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This Girl Can 2020
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Client

Advertiser: Sport England

Creative Agency

Creative Agency: FCB Inferno

Senior Copywriter: Sarah Lefkowith

Senior Art Director: Nicole Chen

Senior Account Director: Emily Whiteaway

Creative Producer: Hanna Davis

Creative Producer: Russ Mallows

Production Company

Production Company: Partizan / Darkroom

Director: Ali Kurr

Producer: Rosie Litterick

Production Manager: Jack Bristow

Offline

Edit Company: Metal Editing

Editor: Matt Nee

Post Production

Post Production Company: UNIT

Senior Colourist: Nick Dolby

Producer: Isabella Wakley

Music

Artist: Little Sims

Track: Offence

Sound

Sound Company: UNIT

Sound Designer: Jamie Thomas

Genres: Documentary, People

Partizan London, 8 months ago