Former Chief Creative Director at DDB Berlin, Ali Ali, has jumped ship to pursue his dream of directing, signing with Doppelgänger Film.
Together with his former partner of renowned independent agency Elephant Cairo, Ali took charge of DDB Berlin. Six months prior to this they had both decided that it was time to put Elephant on hold, at least for a while. Having gained worldwide recognition receiving 17 Lynx awards and several Lions in Cannes, including a Silver Lion for Panda Cheese in 2010. The commercial went viral and quickly became one of YouTube’s most watched clips with 48 million views.
However, Ali realised that running an agency wasn’t really for him, claiming that he had too much energy for it. And so he decided to follow his passion and focus on being a director fulltime.
When asked why Doppelgänger were eager to get Ali on board, Jörg Fudickar, managing Director at Doppelgänger Film and Beauty Berlin said: “We at Doppelgänger Film believe that Ali Ali has the talent and drive to become one of the Top 20 Directors. Whilst being a creative at the independent agency Elephant Cairo, he actually directed many of the ideas that he developed for his clients. He is also a charismatic and warm person. Such people are rare and a pleasure to have around and work with!”