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Alexa Reads Scarlett Johansson and Colin Jost's Minds in Amazon Super Bowl Spot
07/02/2022
Group745
Advertising Agency
London, UK
714
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Lucky Generals and Hungryman LA highlight the power of Alexa to put game day routines into action
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Wouldn’t it be amazing if Alexa could read your mind? Just kidding, that would be terrible. That’s what we learn in this year’s Big Game ad #AlexaMindReader. This year’s spot features Scarlett Johansson and Colin Jost at home in awe of Alexa’s routines functionality as they put their game day routine into action, and imagine a world in which Alexa could read their minds. 

In the spot created by Amazon and Lucky Generals, Scarlett and Colin playfully show how they interact with Alexa at home by saying, “Alexa, it’s game day,” and “ask” everything from scheduling and setting reminders, to playing music.  

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