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Alexa Reads Scarlett Johansson and Colin Jost's Minds in Amazon Super Bowl Spot

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Lucky Generals and Hungryman LA highlight the power of Alexa to put game day routines into action

Alexa Reads Scarlett Johansson and Colin Jost's Minds in Amazon Super Bowl Spot

Wouldn’t it be amazing if Alexa could read your mind? Just kidding, that would be terrible. That’s what we learn in this year’s Big Game ad #AlexaMindReader. This year’s spot features Scarlett Johansson and Colin Jost at home in awe of Alexa’s routines functionality as they put their game day routine into action, and imagine a world in which Alexa could read their minds. 

In the spot created by Amazon and Lucky Generals, Scarlett and Colin playfully show how they interact with Alexa at home by saying, “Alexa, it’s game day,” and “ask” everything from scheduling and setting reminders, to playing music.  

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Agency: Lucky Generals

Production Company: Hungryman LA

Director: Wayne McClammy

Executive Producer: Mino Jarjoura

Producer: Rick Jarjoura

Editing: The Den Editorial

Editing Executive Producer: Jennifer Mersis

Offline Editor: Christjan Jordan / Pieter Viljoen

Post Production: Jamm Visual

Colourist: Ricky Gausis

VFX Supervisor: Jake Montgomery

Post Production Producer: Ashley Greyson

Sound Design: Beacon Street Studios

Sound Producer: Kate Vadnais

Sound Engineer: Rommel Molina

Genres: People, Storytelling, Comedy, Dialogue

Categories: Smart speaker, Consumer Electronics

Lucky Generals, Mon, 07 Feb 2022 14:01:33 GMT