Alex Tiernán Opens London Account with Heartwarming Havas Spot for New Covent Garden Soups

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The You Are Here director's latest piece of work was shot during London’s Indian-summer
Alex Tiernán Opens London Account with Heartwarming Havas Spot for New Covent Garden Soups
Alex Tiernán, the youngest of You Are Here’s directors’ opens his London account with a heart-warming spot for HAVAS and New Covent Garden Soups. The energetic, vibrant piece follows the story of ‘The Winter Nymphs’, a girl-group of wild-swimmers who won’t let the cold get in the way of their amphibious capers. With soup to warm them, they wriggle into their cosies and scamper through the frosty forest into the lake. 

Shot in the arid, azure-wash of London’s Indian-summer the spot’s fidelity to its wintry theme is owed in part to some amazing work from tenthree’s Brendan Jenkins and deft camera trickery from Tiernan’s DP Eoin McLoughlin; not to mention some great VFX from Big Buoy.

Tiernán’s ability to capture honest performances from his subjects is underpinned by an uplifting concept from Havas creatives’ Brodie King & Owen Hunter-Jenkins.

A spokesperson from HAVAS said: ‘New Covent Garden Soup set out with a clear ambition […] to push up against the category convention of snuggling up on the sofa with a steaming mug of soup, and celebrate those who don’t hibernate, but who get up and do. The Winter Nymphs were the perfect representation of our brand essence and of people who take winter head on.’ 

For Tiernán, who has made his name shooting fascinating subcultural stories around the globe, this was a new and exciting challenge, but one the young director met head on. Tiernán said: “Working with the Nymphs was an absolute joy. There were no complexes whatsoever, they were just really happy to be there and the energy and excitement they brought to set was what carried the day.”

“The Havas creatives were awesome to work with too. From day one they were committed to the direction, and very confident about what this spot could be. It’s such a pleasure to collaborate with people who you can tell are just as excited to see things coming together as you are.”

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Genres: Music & Sound Design, Visual VFX, People, Action

Categories: Food, Canned Food

YOU ARE HERE, 1 year ago