It was announced today that Alex Lubar has been appointed Chief Marketing Officer for McCann Erickson North America, focusing on new business and growth. He joins McCann, effective July 9, 2012, from a similar post at Grey Advertising. He will be based in New York.
Said Hank Summy, President of McCann North America, “Alex has a proven business development track record, as well as cross-platform leadership experience in directing innovative programs for both new and iconic brands. He will be a terrific addition to our North American team. He is solutions-focused, and truly enjoys the complexity and challenges of today’s business environment.” Lubar will report to Summy and work with McCann leadership in the U.S. and Canada.
Said Lubar, “McCann North America has tremendous leadership under Hank and his team and there’s a spectrum of first-rate, integrated work in the market and in the pipeline. I could not be more enthusiastic about the opportunity.”
For the past three years, Lubar has been a key leader of the New Business group at Grey, during which time the team has had an 80%+ success rate across a range of categories, including finance, technology, retail, food, beverages and pharma. Previously, he was an Account Director at BBH, where he co-led the launch of New York City and Company’s brand campaign and headed the Johnnie Walker account for which he led multi-channel programs for the company’s Blue and Gold labels. Earlier responsibilities included three of that agency’s other marquee brands, Levi Strauss, Miller Lite and Bushmills Whiskey. He began his agency career with Rapp Collins and The Ad Store.