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Alex Hulsey and Daniel Wolfe Helm an Epic Montage of Exploration for PlayStation 5

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adam&eveDDB, along with Somesuch directors Alex Hulsey and Daniel Wolfe, combine archive footage with live action re-enactments for the latest campaign

Alex Hulsey and Daniel Wolfe Helm an Epic Montage of Exploration for PlayStation 5

Sony Interactive Entertainment debuts its latest spot devoted to PlayStation 5 in time for its November launch. This spot comes from Sony’s creative agency, adam&eveDDB and was co-directed by Someuch's Alex Hulsey and Daniel Wolfe.

There’s something inside all of us that compels us to explore. To reach beyond what we know, and to immerse ourselves in new sights, new sensations, new emotions. This launch film for PS5 will bring that powerful desire to life, and inspire every player to seek out new, gaming experiences that go beyond what they thought was possible.

Using a combination of archive footage and live action re-enactments, ‘PS5 Launch - Play Has No Limits’ ignites the feeling of discovery in gamers, by paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary.

“With our PlayStation 5 launch spot, ‘PS5 Launch - Play Has No Limits,’ we want to bring to life the thrill and exhilaration that drives us to explore,” said Mary Yee, VP of global marketing. “Inspiring every player to seek out new worlds and experiences that challenge who we are and what we thought was possible. We want our fans to see what’s never been seen, hear what’s never been heard, and feel what’s never been felt.  With the launch of a new generation of gaming on PlayStation 5, we want to reignite this desire of discovery in players by experiencing new worlds that push the limits of what is possible.”

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Client: Sony Interactive Entertainment

Brand: PlayStation

Senior Vice President, Head of Global Marketing: Eric Lempel

Vice President, Global Marketing: Mary Yee

Director, Global Brand Marketing: Adam Grant

Senior Manager, Global Brand Marketing: Jayne Murphy

Manager, Global Brand Marketing: Dianne Segovia

Brand Manager, Global Brand Marketing: Alejandro Villero, Mattia Maccario


Creative agency: adam&eve DDB

Chief Creative Officer: Richard Brim

Executive Creative Director/s: Ant Nelson, Mike Sutherland

Copywriter: Edward Usher

Art director: Xander Hart

Agency producer/s: Jessica Middleton, Persephone Withnell, Rebecca Holt, Panos Louca, Hayley Carter, Cara

Swindell, Anna-Louise Vass

Agency Assistant Producer: Charlotte Wickens, Clio McLeary

Production Assistant: Oliver Bradford

Senior Project Manager: Sam McGeorge

Planner/s: David Mortimer, Martin Beverley

Joint CEO: Mat Goff

Managing Partner: Sarah Coleman

Account Director/s: Mitch Lovich, Adam Patel

Account Manager/s: Misbah Husain, Madeleine Burrell

Account Executive/s: Jemima St Aubyn

Business Affairs: Dolores King

Legal: Annika Patel, Trine Odin, Candice Macleod


Executive Content Director: Simon Adamson

Head of Content: Jessica Taylor

Social Director: Sophie Chaytor-Grubb

Senior Content Creative: Matthew Osborne, Phoebe Wright


Digital Display Lead: Marceline Le Gaufey

Assistant Integrated Producer: Richard Bailey, Vanessa Speedy

Interactive Creative: Hash Milhan 

Senior Interactive Designer: Sam Butler

Designer: Rhys Martin, Anna Barros, Mauricio Brandt

Front End Developer: Ben Aldrich, Jack Christian

Quality Assurance: Mark Sadler


Design Agency: King Henry

Partner: Ian King

Head of Design: Paul Knowles

Lead Designer: Scott Silvey

Studio Manager/s: Dan Sandalls, Rob Wallis

Creative Retoucher/s: Jon Webb, Charlie Townsend

Head of Artwork: Dave Callow

Artworker: Chris Holiday


Media agency: MediaCom


Production Company: Somesuch

Director: Daniel Wolfe 

Co-Director: Alex Hulsey 

Executive Producer: Tash Tan 

Producer: Elly Camisa 

Production Manager: Maddy Perkins

DOP: Jakob Ihre 

Production Designer: Vova Radlinsky 

Costume Stylists: BRATSK 

Service Prod. Company: Radioaktive

Post Production 

Post-Production company: The Mill

Executive Producer: Clare Melia

Production Assistant: Hannah Jarrold

Creative Director: Dan Williams

Shoot Supervisor: Dan Williams, Laurant Giaume

2D Lead Artist: Carl Norton

3D Lead Artist: Adam Droy, Finlay Crowther

2D Artist: Gianluca Di Marco, Jonathan Freeman, Rich Roberts

3D Artist: Todd Akita, Dave Barosin, Andrew Bartholomew

Finish Artist: David Wishart

Matte Painting: Richard Tilbury

Animation: Joe Besagni

Design (AFX): Matthew Campbell

Post-production company: MPC

Post Producer: Jaz Rongokea

Creative Director: Kamen Markov

Editor: Zoe Izzard

Flame Operator: Mark Stannard

Motion Designer: Ryan Hays

Post Production 

Edit House: Trim Editing

Editor: Tom Lindsay

Producer: Tatyana Alexandra


Audio post-production: Factory

Sound Design/Mix: Mark Hills, James Utting

Audio Producer: Lucy Spong

Assistant: Michael Haines

Gutenberg Global

Global Business Director: Sybille Chrissoveloni 

Group Account Director: Marina Belik

Account Director: Theo Tsangarides, Nicoletta Corradi

Account Manager/s: Thibault Girard, Maria Mandalenaki, Tidza Krarup, Annie McMillan, Xochitl Cruz,

Dominique Berti, Harm Kerkhof, Laura Edwards

Operations Manager: Brett Gurney

Translation Team: Sarah Mrowicki, Veronica Viudas Garcia, Beatrice Carlini, Maria Dilena

Managing Producer: Ludovica Melica

AV Producer/s: Alberto Boldini, Charlotte O’Reilly, Francisco Penedo, Laura Frischke, Caro Hamilton, Nicola

Shanks, Alexia Toffi, Eleonora Busia

Resource Manager: Alexandra Bulkowska

Managing Editor: Nuno Costa

AV Editor/s: Yasmine Lahouag, Can Yagan, Jason Fox, Joe Andrews, David Smith, Craig Smith, Hash Khan, Jamie

Wathen, Joe Hollingworth

AV QC: Gemma Hughes, Stuart Moore, Chloe Maudsley

Digital Production 

Digital Production Agency: TSL

Managing Partner: Terry Pigott

Head of Technology: Yianni Poulakas

Head of Design: Lee Hollyer

Senior project manager: James Brown

Lead Developer: Nick Gwyer

Genres: Action, Storytelling, Dialogue

Categories: Gaming, Sports and Leisure

adam&eveDDB, Wed, 28 Oct 2020 14:23:01 GMT