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Alex Hulsey and Daniel Wolfe Helm an Epic Montage of Exploration for PlayStation 5

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adam&eveDDB, along with Somesuch directors Alex Hulsey and Daniel Wolfe, combine archive footage with live action re-enactments for the latest campaign

Alex Hulsey and Daniel Wolfe Helm an Epic Montage of Exploration for PlayStation 5

Sony Interactive Entertainment debuts its latest spot devoted to PlayStation 5 in time for its November launch. This spot comes from Sony’s creative agency, adam&eveDDB and was co-directed by Someuch's Alex Hulsey and Daniel Wolfe.

There’s something inside all of us that compels us to explore. To reach beyond what we know, and to immerse ourselves in new sights, new sensations, new emotions. This launch film for PS5 will bring that powerful desire to life, and inspire every player to seek out new, gaming experiences that go beyond what they thought was possible.

Using a combination of archive footage and live action re-enactments, ‘PS5 Launch - Play Has No Limits’ ignites the feeling of discovery in gamers, by paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary.

“With our PlayStation 5 launch spot, ‘PS5 Launch - Play Has No Limits,’ we want to bring to life the thrill and exhilaration that drives us to explore,” said Mary Yee, VP of global marketing. “Inspiring every player to seek out new worlds and experiences that challenge who we are and what we thought was possible. We want our fans to see what’s never been seen, hear what’s never been heard, and feel what’s never been felt.  With the launch of a new generation of gaming on PlayStation 5, we want to reignite this desire of discovery in players by experiencing new worlds that push the limits of what is possible.”


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Agency / Creative
Media
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Post Production / VFX
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Genres: Dialogue, Storytelling, Action

Categories: Gaming, Sports and Leisure

adam&eveDDB, Wed, 28 Oct 2020 14:23:01 GMT