Alex Hedges has joined The Assembly Rooms as MD.
The Assembly Rooms has grown into one of London’s leading edit houses and owners Nik Hindson, Eve Ashwell and Sam Rice - Edwards strongly feel that Alex is the right person to continue to take the company to the next level.
Over the past 20 years Alex has worked at some of the most acclaimed production companies and agencies in UK such as RSA, Homecorp, BBH and Saatchi & Saatchi. Her career emphasis has always been on the craft within the production process, pushing creative excellence no matter the budget.
Sam: “Over the last few months we have all been infected by Alex’s enthusiasm as well as her abundance of ideas on how to develop the company. I’m really excited about what we can do together in 2018.”
Eve: “As soon as I met Alex I recognised that she had a deep understanding of the industry. She brings a wealth of experience from production, post production and agency alike. I can’t wait for her to get started,”
Nik: “Alex approaches everything with verve and energy. She is a natural leader who very much shares our vision for the company.”
Alex “I have been aware of the work The Assembly Rooms produces for a long time and knew that they were a class act. The combination of creative passion and their boutique ethos really appeals to me from a business perspective. I am very excited to join Eve, Nik and Sam and take their fantastic creative collective to new heights.
Recent work by The Assembly Rooms includes Cadburys ‘Mum’s Birthday, shot by Frederic Planchon and cut by Sam Rice-Edwards. ‘Are you Chris?’, a Hepatitis C Awareness film directed by Conkerco and cut by Nik Hindson. ‘England Lost’, a Mick Jagger Promo, England Lost, directed by Saam Farahmand and cut by David Stevens. And a series of 3 commercials for Folgers, directed by Pete Riski and cut by Eve Ashwell in the US.
Sam Rice-Edwards is also coming to the end of the colossal edit of a Kevin Macdonald feature documentary on Whitney Houston which will be in cinemas in Spring 2018.