Alex Grieve, AMV BBDO’s executive creative director, has been promoted to the role of chief creative officer with immediate effect.
Alex joined the agency eight years ago as creative partner and in 2013 became one of only four generations of creative directors to hold the ECD title.
Alex has pushed the agency to new creative heights since taking the reins as ECD.
Between 2014 and 2017, AMV BBDO was named Agency of the Year at Creative Circle (2014, 2016 & 2017); British Arrows (2015 & 2017) and D&AD (2015 & 2016).
In 2018, AMV BBDO was named Most Awarded UK Agency at the One Show, Most Awarded UK Agency at D&AD, Creative Circle Agency of the Year and picked up 3 Grand Prix at Cannes Lions 2018, where AMV were also named #1 Agency in Design, Glass and PR. Alex (with then partner Adrian) was named the #1 ECD team in the world by the festival.
This year, AMV BBDO was named UK Agency of the Year by WARC 100 (formerly Gunn Report), won a coveted Black Pencil at D&AD, Titanium Gold, Glass Gold and 5 Gold Lions at Cannes, making AMV BBDO the most awarded UK agency at Cannes Lions this year.
Sarah Douglas, AMV BBDO CEO said: “Alex and I are united in a belief about the power of creativity to deliver competitive advantage for our clients and as a partner he is second to none. He is a razor-sharp, insightful and ambitious torch bearer for the kind of creativity that enables our clients to break free from the pack. He is also an all-round top human. This is the beginning of a very exciting chapter for us as co-leaders of the Agency.”
Paul Brazier, chairman and chief creative officer, is stepping down from the agency after 27 years’ service and 35 years in the industry to pursue new creative challenges. Braze joined AMV BBDO in 1991 and helped create some of our most famous work of the '90s. He was a huge ambassador for the industry serving as D&AD President in 2010. He took up the ECD role in 2005, reshaping the creative department to embrace new disciplines.
Sarah Douglas, AMV BBDO CEO, said: “Braze has always been a deeply talented creative thinker. He helped shape AMVs output for 27 years. He was a friend to clients and a great ambassador on the industry stage. We are excited to see where his talents take him next and he leaves with our warm love and gratitude.”