Alesso Revealed as Special Guest at UEFA Champions League Kick off Show by Pepsi

Pepsi MAX and UEFA has announced that multi-platinum DJ and producer Alesso will appear as a special guest performer at this year’s UEFA Champions League Kick Off Show by Pepsi on June 10th. 

With millions of fans tuning in from around the world in anticipation of the highly-anticipated Kick Off Show by Pepsi performance, Alesso will join the show’s illustrious co-headliners - Brazilian global pop superstar Anitta and GRAMMY-award winning Nigerian artist Burna Boy - for an electrifying finale that will light up the sky before the footballing heroes take to the pitch.

The Kick Off Show by Pepsi performance will take over Istanbul’s Atatürk Olympic Stadium ahead of what is the biggest annual sporting event in the world; the UEFA Champions League Final. This season’s campaign will culminate with Manchester City and Inter Milan going head-to-head for the biggest prize in club football.

Alesso commented, "I cannot express how thrilled I am to be the Special Guest Performer at the 2023 UEFA Champions League Final Kick Off Show by Pepsi! As a big fan of the sport since I was a kid, it is a dream come true to be a part of Football History."

Now in its seventh year, the UEFA Champions League Final Kick Off Show by Pepsi will be aired in over 200 countries and territories just moments before the stand-out fixture of the club football calendar commences. Embodying Pepsi MAX’s ‘Thirsty For More’ platform, the performance will demonstrate how Pepsi MAX unites the worlds of football and music through one, unmissable entertainment spectacle. 

Fans will be able to tune in to watch the performance via their local broadcaster as well as the official UEFA YouTube and TikTok channels, and fans can follow Pepsi MAX on Instagram, Twitter, and Facebook for updates.