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Alessandro Borghi and Matilda De Angelis Go Head to Head for Maserati Grecale Launch

Creative 113 Add to collection

Digital Event from Independent Ideas, AKQA NY and Indiana Productions highlights 'best in class' features of the new SUV model

Alessandro Borghi and Matilda De Angelis Go Head to Head for Maserati Grecale Launch

Maserati presents the launch of the new Grecale SUV, with a global premiere. Grecale embodies the concept of ‘Everyday Exceptional’: the right balance between versatility, elegance, performance and innovation, guaranteeing performance and at the same time comfort and safety. These features combine with off-road skills and uncompromising driving pleasure.

In addition to the new SUV, two stars of Italian and international cinema, Alessandro Borghi and Matilda De Angelis, feature as the protagonists of the digital event as Maserati ambassadors for the launch of Grecale, together with Klaus Busse, Maserati head of design. 

Alessandro, Matilda and Klaus give life to the performance, with an engaging and never banal story. The two actors stage a challenge to the last characteristic of Grecale, to determine which of the two knows more about the ‘Best in Class’ of the new model. In a minimal and evocative set, the jokes follow one another bringing out not only the features of Grecale, but also the attitude of a brand that is never afraid to step on the accelerator and focus everything on innovation, creativity and style. 

The branded content was born from the collaboration between AKQA New York, Independent Ideas and Indiana Production. The video interpreted the bold character of Maserati, capable of giving life to increasingly spectacular digital events on the houseof.Maserati.com platform.

The global premiere of Grecale is the second appointment that sees the collaboration between Independent Ideas and Monogrid, two realities that have contributed to making houseof.Maserati.com a point of reference for lovers of the House of the Trident.

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Agency

Creative Agency: Independent Ideas

CEO: Alberto Fusignani

Executive Creative Director: Erick Loi

Client Service Director: Cabiria Granchelli

Head of Copy: Christian Leoni

Head of Art: Mattia Errico

Senior Art Director: Gianluca Di Bacco

Production

Production Company: Indiana Production S.p.a.

Director: Tobia Passigato

Screenwriter: Claudio Di Biagio

DOP: Luca Esposito

Executive Producer: Karim Bartoletti

Creative Research: Giampaolo Rossi

Producer: Margherita Bardari

Production Manager: Alessandro Cesaretti

Stylist: Diamante Cavalli

Editor: Julien Panzarasa

VFX: Alessandro Sanna

Digital Production

Digital Production Agency: Monogrid

Executive Creative Director: Francesco Bernabei

Executive Producer: Daria Mancassola

Producer: Arianna Magrini

Tech-Lead: Alberto Parziale e Daniele Pelagatti

Creative Designer: Davide Tinti

UX/UI Designer: Gianluca Gradogna

Genres: Dialogue, People

Categories: Automotive, Cars

Indiana Productions, Fri, 25 Mar 2022 09:46:43 GMT