Aleksandr Meerkat Reunites Take That with Robbie Williams for First Meerkat Music Gig

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VCCP developed the campaign for the launch of Meerkat Music on Friday 29th May 2020
Aleksandr Meerkat Reunites Take That with Robbie Williams for First Meerkat Music Gig

Everyone’s favourite meerkats are set to entertain the nation with the launch of Meerkat Music. The first-ever show will be available to everyone and feature an exclusive reunion of iconic British band, Take That and Robbie Williams – broadcast digitally from their homes to yours. In a world-first, the band will perform together in a streamed online show via YouTube and Facebook Live.

comparethemarket.com meerkat mogul, Aleksandr, takes centre stage as presenter of the new entertainment series. The debut Meerkat Music virtual show will be broadcast to the nation on Friday 29 May 2020 at 20.00 on the CompareTheMeerkat YouTube channel and Facebook Live.

Hot off the back of Gary Barlow’s charming ‘Crooner Sessions’ in lockdown; the Meerkat Music launch will see the ‘Greatest Day’ stars perform with Robbie Williams for the first time since December 2018. Performing a series of their most celebrated hits, Take That and Robbie Williams will hit the digital stage to entertain fans throughout the nation.

Julie Daniels, head of rewards at comparethemarket.com said: “We’ve been rewarding our customers with entertainment through Meerkat Meals and Meerkat Movies for a number of years – and music has been on our radar for a while. Kicking off with Take That, the line-up of headline artists who will perform on the Meerkat Music platform this summer will help lift the nation’s spirits at an incredibly challenging time.

“We are pleased to announce that Meerkat Music will partner with music therapy charity, Nordoff Robbins, which has been significantly impacted by the current crisis. The partnership will provide support to those affected by life-limiting illness, isolation or disability, through its nationwide network of highly skilled music therapists.”

Gary Barlow, Howard Donald, Mark Owen and Robbie Williams have chosen to support Nordoff Robbins (with whom the band have a long-standing relationship), as well as the charity Crew Nation, a global relief fund for live music crews, alongside this one-off streamed reunion performance. 

Take That commented on the digital show: “This is a world first for us! Reuniting with our old friend online for a one-off performance! It’s always great getting back together with Robbie and we are really excited to be part of this unique show that everyone can enjoy from home. We are also delighted to be supporting Nordoff Robbins and Crew Nation around this show, two charities very close to our hearts.”

Robbie Williams also commented: “I am really looking forward to performing with the boys again – it’s always a pleasure. Nordoff Robbins and Crew Nation are both such brilliant charities and I’m thrilled to be supporting them around this show. If we can’t go to the stadium…we’ll bring the stadium to us.”

Meerkat Music is the latest from the comparethemarket.com rewards programme – joining Meerkat Movies and Meerkat Meals.

Access to the Take That gig will be available to everyone, with exclusive content and subsequent Meerkat Music headline acts available exclusively for comparethemarket.com customers. Further details on these show dates and industry support will be announced over the coming weeks.

For further information on Meerkat Music head to the website.  

 


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Agency

Agency: VCCP

Senior Account Manager: Lucy Bell

Senior Marketing Manager: Alice Duggan

Group ECD Darren Bailes /Deputy ECD: Matt Lloyd

 
Creative

Creative Directors: Javier Romartinez, Stephen Misir

 
Agency Producer

Head of Production: Olly Calverly

 
Integrated Producer

Head of Creative Production: Sarah Lasenby

 
Planner/CSU Director

Planning Director: Ollie Latham

 
Media

Media agency: Wavemaker

 
Production 

Production company: Passion Animation Studios & Trim Editing

 
Account Team

CEO: Cliff Hall

Business Director: Victoria Reiz

Senior Account Manager: Lucy Bell

Account Executive: Sophia Abdo

 
PR

PR Agency: Exposure

Sound Design

Audio Post Company: Jungle Studios

Sound Designer: Ben Leeves

Genres: Music performance, People

Categories: Media and Entertainment, Streaming Services

VCCP, 1 month ago