Fri, 27 Jun 2014 10:33:22 GMT
Following the success of a similar campaign in the UK, ALDI Australia has put their unique spin on price comparisons, in a series of new spots from BMF, Sydney.
"A talking bear selling toilet paper, a stuffed trout bantering over a tin of tuna and ALDI’s brand quality products at extraordinarily low prices; all things produced by ALDI to put smiles on people’s faces and money back in their pockets. Not a strategy you can really argue with,” said BMF Managing Partner Stephen McArdle.
“We continue to prove that you can make thoroughly entertaining, standout retail advertising and achieve great business results. It’s testament to the partnership and great faith ALDI has in the team that we continue to surprise the market. This time with a bear… in the woods,” said BMF Executive Creative Director Cam Blackley.
An ALDI spokesperson said: "The ALDI Exclusive brands are a key point of difference in the market, this campaign should increase awareness of the products in a humorous way.”
The campaign broke on Sunday and will be running online and social together with in-store, catalogue and print.
Managing Partner: Stephen McArdle
Executive Creative Director: Cam Blackley
Creative Director: Alex Booker & Philip Sicklinger
Art Director: Patrick Chambers & Alex Booker
Copywriter: Mark Carbone
Planning: Christina Aventi
Director: Jeff Low
Producer: Lucas Jenner
Production Company: Rabbit Content
Post Production: The Editors/White Chocolate
Agency Producer: Mel Herbert
Editor: Bernard Garry
Music & Sound Production: Rumble Studios
DoP: Peter Eastgate
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Siena Shuttler & Katie Loverich
Client Contact: Sam Vineyview more - Creative
Categories: Supermarkets, Retail and RestaurantsBMF, Fri, 27 Jun 2014 10:33:22 GMT