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Aldi's Prices Laid Bear in BMF's New Spot


Rabbit Content & BMF Sydney build off sucessful UK campaign for Australian audiences

Aldi's Prices Laid Bear in BMF's New Spot

Following the success of a similar campaign in the UK, ALDI Australia has put their unique spin on price comparisons, in a series of new spots from BMF, Sydney.

"A talking bear selling toilet paper, a stuffed trout bantering over a tin of tuna and ALDI’s brand quality products at extraordinarily low prices; all things produced by ALDI to put smiles on people’s faces and money back in their pockets. Not a strategy you can really argue with,” said BMF Managing Partner Stephen McArdle.

“We continue to prove that you can make thoroughly entertaining, standout retail advertising and achieve great business results. It’s testament to the partnership and great faith ALDI has in the team that we continue to surprise the market. This time with a bear… in the woods,” said BMF Executive Creative Director Cam Blackley. 

An ALDI spokesperson said: "The ALDI Exclusive brands are a key point of difference in the market, this campaign should increase awareness of the products in a humorous way.”

The campaign broke on Sunday and will be running online and social together with in-store, catalogue and print.


Managing Partner: Stephen McArdle

Executive Creative Director: Cam Blackley

Creative Director: Alex Booker & Philip Sicklinger

Art Director: Patrick Chambers & Alex Booker

Copywriter: Mark Carbone

Planning: Christina Aventi

Director: Jeff Low

Producer: Lucas Jenner

Production Company: Rabbit Content

Post Production: The Editors/White Chocolate

Agency Producer: Mel Herbert

Editor: Bernard Garry

Music & Sound Production: Rumble Studios

DoP: Peter Eastgate

Group Account Director: Jonny Bucknall

Account Director: Aisling Salmaggi

Account Manager: Siena Shuttler & Katie Loverich

Client Contact: Sam Viney

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Genres: Comedy

Categories: Supermarkets, Retail and Restaurants

BMF, Fri, 27 Jun 2014 10:33:22 GMT