ALDI's New MiniRoos Campaign Celebrates Kids' Insatiable Hunger to Play Football

The ALDI MiniRoos program is open to 4- to 11-year-olds of all abilities and introduces the sport to kids using short, fun-packed sessions. It focuses on learning new skills, being active and making life-long friends.

Says Alex Derwin, CD, BMF: "You can tell from the footage how much these kids genuinely love football. They wanted to run, kick and tackle anything that moved, so our biggest challenge was keeping up.

"Richard and Pete did a brilliant job of catching the kids in the moment and translating their energy onto the screen. We're excited to kick off ALDI's first major sponsorship in such lively fashion."

Says a spokesperson from ALDI: "Our commitment to growing the MiniRoos extends both on and off the field. We aim to inspire healthy eating and demonstrate ALDI's commitment to the Australian community."

Agency: BMF
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Creative Team: James Sexton and Harry Neville Towle
Designer: Matt Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Senior Account Director: Sid De
Account Manager: Harriet Cockill
Agency Producer: Jenny Lee-Archer
Production Company: Revolver/Will O'Rourke
Director: Richard Bullock
Producer: Nicole Crozier
EP: Pip Smart
MD/EP: Michael Ritchie
DoP: Pete Eastgate
Editor: Philip Horn
Post Production: The Editors
Colourist: Marcus Timpson
Music and Sound Production: Rumble Studios