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Creative in association withGear Seven
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Aldi's Kevin the Carrot Returns, By Order of the Leafy Blinders

06/11/2019
Advertising Agency
London, UK
183
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This year's ad from McCann UK sees the iconic carrot take on a Brummy gang of brussels sprouts, culminating in a Greatest Showman-inspired finale

Supermarket Aldi has announced the return of Kevin the Carrot. The UK’s favourite carrot will be returning to screens on Thursday 7th November at 5.30pm on ITV. The 70-second film follows on from Aldi’s Christmas teaser which aired last Friday (1st), in which Kevin finds himself in hot water with an angry gang of brussels sprouts. New character Russell Sprout, and his Brummy gang of ‘Leafy Blinders’, are boiling with rage about Kevin and his family of carrots stealing the show as the star Christmas vegetable.

This year’s advert begins with the sprouts gathering round Kevin to teach him a lesson. They’ve heard he’s planning on putting on a massive Christmas show and they want to put a stop to it. Luckily Kevin manages to escape the sprouts’ clutches with the help of Tiny Tom and deliver his ‘Christmas Spectacular.’ Katie and the kids make a reappearance, along with a whole cast of new characters.

Check out the 70-second spot below:

Sean McGinty, Marketing Director at Aldi UK, said: “We’re all thrilled to see Kevin back on our screens again, getting up to his usual tricks. Kevin’s popularity grows every year and he’s becoming something of a national treasure! Kevin’s magical Big Top is the perfect environment to showcase the amazing quality of the Aldi Christmas range of food and drink this year.”

Dave Price, Executive Creative Director of McCann Manchester, said: “I happen to know Kevin was very nervous ahead of his performance this year, but my word, who would have thought he was so talented? He puts on an amazing performance. There’s a great deal of quality on display here that will keep your mouth watering in the run up to Christmas.”

The nation first fell in love with Kevin in 2016 when he graced TV screens as part of Aldi’s Christmas campaign and there’s been an incredible response to Kevin since.

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