Christmas in Australia. There’s nothing like it. Sun, fun and Santa…on a surfboard.
In ALDI’s first major Christmas campaign via BMF, a jolly race of fun-loving surfing Santas hit the waves with a scrumptious ALDI ham to celebrate the Perfect Aussie Christmas.
The campaign, which launched on Sunday 2 December, dispenses with the usual clichéd white Christmas nonsense, and champions the unique way Aussies celebrate the silly season, while showcasing ALDI’s great range of Christmas products.
White Christmas escapees and joint BMF Executive Creative Directors Carlos Alija and Laura Sampdero, said: “A lot of Australians think the European Christmas is special, more magical. But trust us. The grass is not greener. It’s actually buried under an inch of ice. Australians have the best Christmas in the world and we wanted to celebrate that by creating a new icon: the Surfing Santa”.
An ALDI spokesperson said: “For too long it's been reindeers this, and white Christmas that. We thought it was about time that we celebrated Christmas Australian-style and we hope that our customers enjoy watching this ad as much as we enjoyed making it."
The campaign has rolled out over TV, outdoor, radio, catalogue, digital, print and POS.