Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Aldi Takes on John Lewis with Cheeky Christmas Spoof


Mark Denton and McCann Manchester head to the moon...

Aldi Takes on John Lewis with Cheeky Christmas Spoof

The gloves are off in the Christmas ads arms race as supermarket chain Aldi takes on John Lewis with a tongue-in-cheek twist on the retailer's Man in the Moon festive ad campaign, created by McCann Manchester and Another Film Company.

While the John Lewis campaign from adam&eveDDB and directed by Somesuch's Kim Gehrig starred a lonely old man, McCann Manchester and director Mark Denton have given their ad a more uplifting end. After comparing the price of telescopes in typical Aldi style, this spot's hero gets a surprise Christmas visitor in the shape of Jean, who seasoned ad watchers may recognise as the gin-loving pensioner from the supermarket's 2011 stable of ads.


Music / Sound
Post Production / VFX
Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Comedy

Categories: Supermarkets, Retail and Restaurants, Thu, 26 Nov 2015 10:07:25 GMT