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ALDI Sets Epic Reminders For Its Weekly Special Buys in New TV and Radio Campaign via BMF

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The Special Buys campaign includes reminders throughout the whole year in the form of TV, radio, social and supported by digital display

ALDI Sets Epic Reminders For Its Weekly Special Buys in New TV and Radio Campaign via BMF

ALDI Special Buys sales are famous for limited stock at ridiculously low prices. And there's only one way to make 170% sure you don't miss out: set an Epic Reminder. To help ALDI customers remember, and make the retail message stand out, BMF created a series of TV and radio ads with incredibly Epic Reminder suggestions.

Says Alex Derwin, creative director, BMF: "Very few clients will let you break a man's arm and tie it in a knot, but ALDI understands the importance of reminding Australians that outdoor bug zappers and ceiling fans are on sale. Epic Reminders will be an ongoing platform across multiple touchpoints, so we'll keep looking for ways to jog people's memories in the coming months."

Fridge.jpgSays an ALDI spokesperson: "ALDI is famous for its variety of interesting and unusual Special Buys. However our customers are busy, so remembering which items go on sale and when, isn't always easy. Hence "Epic Reminders" - a campaign to jog the memory of everyKnot.jpg Australian looking for high quality products at great prices."

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Media Agency

Media Agency: Zenith

Post Production / VFX

Post Production Company: Blackbird

Production Company

Director: James Dive

DOP: Germain McMicking

Executive Producers: Kate Gooden, Adrian Shapiro

Production Company: Scoundrel


Composer: Johnny Green, Lance Gurisik

Radio: Cam Milne

Sound Design: Rumble Studios


Edit Company: The Butchery

Editor: Dan Lee

Creative Agency

Account Executive: Rebecca O'Hanlon

Agency Production: Jenny Lee-Archer, Esta Lau

Creative Agency: BMF Sydney

Designer: Matthew Hughes

Executive Creative Director: Cam Blackley

Executive Planning Director: Christina Aventi

Group Account Directors: Toby Hussey

Head of Planning: Hugh Munro

Managing Director: Steve McArdle

Planning Director: Kellie Box

Associate Creative Director: David Fraser, Dantie Van der Merwe


Advertiser: ALDI Australia

Assistant Marketing Manager: Katherine Franulovich

Marketing Director: Mark Richardson

Marketing Manager: Kylie Warnke

Categories: Retail Stores, Retail and Restaurants

BMF, Mon, 20 Nov 2017 01:54:44 GMT