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ALDI Says Don't Waste Your Life Choosing Pasta Sauce in Latest TV Execution via BMF Australia


Part of ALDI's new 'Good Different' campaign.

ALDI Says Don't Waste Your Life Choosing Pasta Sauce in Latest TV Execution via BMF Australia
One of the biggest mysteries about ALDI is how they manage to keep their prices so low across all their products. The latest 'Good Different' execution via BMF, lifts the lid a little.

In the 30-second Pasta Sauce TVC viewers see a man and his son age 40 years while stuck in a fictional supermarket choosing between hundreds of pasta sauce varieties.


It shows that when you shop at ALDI, not only do you save money, you don't waste your life choosing pasta sauce.
Agency: BMF
Executive Creative Director: Cam Blackley       
Creative Director: Alex Derwin
Associate Creative Director: Rosita Rawnsley-Mason
Art Directors: Dantie Van der Merwe, Rosita Rawnsley-Mason and Nadia Ahmad
Copywriters: David Fraser, Tom Johnson and Millicent Malcolm
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro         
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Account Director: Hayley Basham
Agency Producer: Jenny Lee Archer        
Production Company: The Sweet Shop
Director: Steve Ayson
Producer: Cindy Kavanagh
Executive Producers: Loren Bradley and Edward Pontifex
Managing Partner: Wilf Sweetland
Post Production: Arc Edit (offline) and Alt VFX (grade/online)        
Editor: Peter Sciberras
Photographer: Gavin Johns
Art Buyer: Basir Salleh
Sound Production: Rumble Studios
DoP: Germain McMicking
ALDI Marketing Director: Mark Richardson
ALDI Marketing Manager: Lachlan Sweet
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BMF, Mon, 29 May 2017 02:51:45 GMT