One of the biggest mysteries about ALDI is how they manage to keep their prices so low across all their products. The latest 'Good Different' execution via BMF, lifts the lid a little.
In the 30-second Pasta Sauce TVC viewers see a man and his son age 40 years while stuck in a fictional supermarket choosing between hundreds of pasta sauce varieties.
It shows that when you shop at ALDI, not only do you save money, you don't waste your life choosing pasta sauce.
Agency: BMF Executive Creative Director: Cam Blackley Creative Director: Alex Derwin Associate Creative Director: Rosita Rawnsley-Mason Art Directors: Dantie Van der Merwe, Rosita Rawnsley-Mason and Nadia Ahmad Copywriters: David Fraser, Tom Johnson and Millicent Malcolm Designer: Matthew Hughes Executive Planning Director: Christina Aventi Head of Planning: Hugh Munro Managing Director: Stephen McArdle Group Account Director: Toby Hussey Account Director: Hayley Basham Agency Producer: Jenny Lee Archer Production Company: The Sweet Shop Director: Steve Ayson Producer: Cindy Kavanagh Executive Producers: Loren Bradley and Edward Pontifex Managing Partner: Wilf Sweetland Post Production: Arc Edit (offline) and Alt VFX (grade/online) Editor: Peter Sciberras Photographer: Gavin Johns Art Buyer: Basir Salleh Sound Production: Rumble Studios DoP: Germain McMicking
ALDI Marketing Director: Mark Richardson ALDI Marketing Manager: Lachlan Sweet