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Aldi Launches Next Instalment in Long-Running 'Good Different' Campaign via BMF Sydney

Creative 221 Add to collection

The campaign includes TV, in OOH, online, social, in store and catalogue

Aldi Launches Next Instalment in Long-Running 'Good Different' Campaign via BMF Sydney
Building on the success of its 'Good Different' brand positioning, ALDI Australia has launched a new ad campaign via BMF Sydney dramatising the benefits of its everyday low prices.
  
Says Paul Coles, BMF's General Manager, ALDI: "The beauty of ALDI's everyday low prices is that you'll save money no matter what you buy - it certainly takes the stress out of keeping your grocery bill down. Plus, you'll avoid ending up with a cupboard full of half price tuna."

 
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Production Company

Art Director: Loretta Cosgrove

Audio Production: Rumble Studios

Casting Director: Stevie Ray

Director: Jeff Low

DOP: Geoffrey Simpson

Editor: Adam Wills

Executive Producer: Alex Hay

Post Production: Blackbird

Production Company: Rabbit Content

Sound Design: Rumble Studios

Creative Agency

Account Director: Rose Flowers, Hayley Basham

Agency Producer: Jenny Lee Archer

Art Director: Simon Koay

Copywriters: Justin Butler, Lisa Down

Creative Agency: BMF Sydney

Creative Director: David Fraser & Dantie Van Der Merwe

Designers: Lincoln Grice, Matty Hughes

Executive Creative Director: Alex Derwin

Executive Planning Director: Christina Aventi

General Manager: Paul Coles (ALDI)

Group Account Directors: Aisling Colley

Head of Planning: Alison Tilling

Managing Director: Stephen McArdle

Senior Account Managers: Olivia Morbey, James Arnold

Strategic Planner: Kellie Box

Genres: Comedy, People

Categories: Supermarkets, Retail and Restaurants

BMF, Tue, 19 Feb 2019 00:39:51 GMT