Tue, 16 Jan 2018 00:12:28 GMT
ALDI knows back to school shopping can be a bit of a chore - with endless items and multiple stops - especially when you could still be enjoying summer holidays.
And that's why ALDI is putting the fun into going back to school through a new campaign via BMF Sydney which features the adventures of AL & DI.
The animated characters reveal an incredible Special Buys Back to School sale, with everything from notebooks and shoes to backpacks and lunchboxes, selling for less than $20.
Not forgetting a wide variety of tasty lunchbox favourites to keep the little ones active all day and with no artificial colours store-wide there is even more reasons to stock up at ALDI.
The integrated campaign lives on TV, Radio, POS, Catalogue, Social and Digital. And parents can keep up to date with the Back to School range at https://www.aldi.com.au/en/special-buys/back-to-school-special-buys/.
view more - Creative
Advertiser: ALDI Australia
Director: Greg Sharp
Producer: Tina Braham
Production Company: Mighty Nice
Music Agency: Otis Studios
Sound Design: Otis Studios
Account Executive: Sammy Hall
Agency Production: Esta Lau
Art Buyer: Basir Salleh
Art Director: Dan Pritchard
Copywriters: Lisa Down, Gooch Richards
Creative Agency: BMF Sydney
Creative Lead : Sophia Coghlan
Executive Creative Director: Cam Blackley
Group Account Directors: Toby Hussey
Head of Planning: Hugh Munro
Senior Account Director: Barbara Stewart
Categories: Supermarkets, Retail and RestaurantsBMF, Tue, 16 Jan 2018 00:12:28 GMT