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ALDI Launches New Integrated Back to School Campaign Starring 'AL & DI' via BMF Sydney

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This year sees AL & DI go back in time, escaping dinosaurs and mummies, as they collect all the goodies for the school year ahead.

ALDI Launches New Integrated Back to School Campaign Starring 'AL & DI' via BMF Sydney

ALDI knows back to school shopping can be a bit of a chore - with endless items and multiple stops - especially when you could still be enjoying summer holidays.

And that's why ALDI is putting the fun into going back to school through a new campaign via BMF Sydney which features the adventures of AL & DI.

The animated characters reveal an incredible Special Buys Back to School sale, with everything from notebooks and shoes to backpacks and lunchboxes, selling for less than $20.

Not forgetting a wide variety of tasty lunchbox favourites to keep the little ones active all day and with no artificial colours store-wide there is even more reasons to stock up at ALDI.

The integrated campaign lives on TV, Radio, POS, Catalogue, Social and Digital. And parents can keep up to date with the Back to School range at

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Advertiser: ALDI Australia

Production Company

Director: Greg Sharp

Producer: Tina Braham

Production Company: Mighty Nice


Music Agency: Otis Studios

Sound Design: Otis Studios

Creative Agency

Account Executive: Sammy Hall

Agency Production: Esta Lau

Art Buyer: Basir Salleh

Art Director: Dan Pritchard

Copywriters: Lisa Down, Gooch Richards

Creative Agency: BMF Sydney

Creative Lead : Sophia Coghlan

Executive Creative Director: Cam Blackley

Group Account Directors: Toby Hussey

Head of Planning: Hugh Munro

Senior Account Director: Barbara Stewart

Categories: Supermarkets, Retail and Restaurants

BMF, Tue, 16 Jan 2018 00:12:28 GMT