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ALDI Launches New Integrated Back to School Campaign Starring 'AL & DI' via BMF Sydney


This year sees AL & DI go back in time, escaping dinosaurs and mummies, as they collect all the goodies for the school year ahead.

ALDI Launches New Integrated Back to School Campaign Starring 'AL & DI' via BMF Sydney

ALDI knows back to school shopping can be a bit of a chore - with endless items and multiple stops - especially when you could still be enjoying summer holidays.

And that's why ALDI is putting the fun into going back to school through a new campaign via BMF Sydney which features the adventures of AL & DI.

The animated characters reveal an incredible Special Buys Back to School sale, with everything from notebooks and shoes to backpacks and lunchboxes, selling for less than $20.

Not forgetting a wide variety of tasty lunchbox favourites to keep the little ones active all day and with no artificial colours store-wide there is even more reasons to stock up at ALDI.

The integrated campaign lives on TV, Radio, POS, Catalogue, Social and Digital. And parents can keep up to date with the Back to School range at


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Categories: Supermarkets, Retail and Restaurants

BMF, Tue, 16 Jan 2018 00:12:28 GMT