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ALDI Launches 'Home Of The Lowest Prices' Via BMF

Creative 274 Add to collection

That sees a talking supercomputer have a meltdown when confronted by such low prices

ALDI Launches 'Home Of The Lowest Prices' Via BMF

ALDI has always stood for everyday value at the lowest prices but needed to continue positioning the brand as Australia’s lowest price supermarket.

The result? The ‘Home of the lowest prices’ tagline and campaign, led by a commercial starring a talking supercomputer, directed by BMF creative director Alex Booker.

“Most creatives would turn their nose up at a retail template brief. But this is ALDI and the normal rules don’t apply," says Brooker. "I’m proud of the fact we were able to take the annoying clichés of retail – loud noises and flashing lights – and turn them into something entertaining that’s true to ALDI.” 



Says ALDI spokesperson: “In the world of ALDI, anything can happen. Bears talk, the Aussie Christmas is transported to the northern hemisphere and now, a talking supercomputer has a meltdown when confronted by ALDI’s low prices. But behind the inventive creative there’s always a strong, retail message. This campaign will help confirm ALDI’s everyday low price positioning in the fun and quirky style ALDI has become famous for.”

Says Stephen McArdle, BMF managing partner: “Retail is a hard nut to crack, especially in the highly competitive and reactive supermarket category. These ads reinforce that ALDI’s tone of voice will always make great value stand out.”

This campaign launched with a series of TVCs, radio, catalogue, digital, social, print and POS.


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Music

Music Production: Production Library

Sound Design: Rumble

Offline

Editor: Mark Bennett (Method)

Post Production / VFX

Post Production Company: Method & White Chocolate

Production Company

Director: Alex Booker (BMF)

Photographer : Hugh Miller

Producer: Alex Hay

Production Company: Rabbit Content

Client

Advertiser: ALDI

Creative Agency

Copywriter: Jonty Bell

Designer: Lincoln Grice

Executive Creative Director: Cam Blackley

Group Account Directors: Jonny Bucknall

Managing Partner: Stephen McArdle

Planner: Ali Tilling

Producer: Jenny Lee-Archer

Categories: Supermarkets, Retail and Restaurants

BMF, Tue, 03 Feb 2015 01:47:28 GMT