Aldi Gets in the Game of Thrones Spirit with Latest 'Like Brands' Ad
McCann UK revives the highly successful campaign for a twist on the Game of Thrones image
Aldi and McCann UK’s highly successful 'Like Brands' campaign is set to reappear and run in bursts until 25 May.
Breaking this week, the TV spot and online execution runs in a 30-second and 20-second format and will then run again from 6 May to 25 May. The campaign is airing across a variety of programmes on satellite channels.
The spot compares Aldi’s own-brand toilet roll with the branded equivalent as part of an ongoing campaign building on the strength of Aldi’s unique proposition of great price and quality.
The 'Like Brands' campaign was originally launched in 2011 and has won more than 40 national and international creative and effectiveness awards. At its peak, the campaign was credited with playing a key role in helping propel Aldi to becoming the UK’s fifth largest grocer.
Since then the campaign has reappeared periodically to pay homage to a variety of brands and popular culture events.view more - Creative
Post Production / VFX
Post Production Company: Fergal Hendrick @ The Mill
Sound Company: Parv Thind @ Wave
Creative Agency: McCann UK
Executive Creative Director: Dave Price
Creative Director: Neil Lancaster
Managing Director: Simon Buchanan
Account Director: Jane Colbeck
Account Manager: Josie Campbell
Senior TV Producer: Sarah Bradbury
Director: Dom & Nic
Producer: John Madsen
Music Company: Mike Austen and Dan Corbin @ SixtyFour Music
Edit Company: David Webb @ Final Cut
Genres: Music & Sound Design, Comedy, People, Scenic
Categories: Supermarkets, Retail and Restaurants McCann UK, Mon, 15 Apr 2019 17:12:33 GMT