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Aldi Gets in the Game of Thrones Spirit with Latest 'Like Brands' Ad

Creative 626 Add to collection

McCann UK revives the highly successful campaign for a twist on the Game of Thrones image

Aldi Gets in the Game of Thrones Spirit with Latest 'Like Brands' Ad
Aldi and McCann UK’s highly successful 'Like Brands' campaign is set to reappear and run in bursts until 25 May.

Breaking this week, the TV spot and online execution runs in a 30-second and 20-second format and will then run again from 6 May to 25 May. The campaign is airing across a variety of programmes on satellite channels.

The spot compares Aldi’s own-brand toilet roll with the branded equivalent as part of an ongoing campaign building on the strength of Aldi’s unique proposition of great price and quality.

The 'Like Brands' campaign was originally launched in 2011 and has won more than 40 national and international creative and effectiveness awards. At its peak, the campaign was credited with playing a key role in helping propel Aldi to becoming the UK’s fifth largest grocer.

Since then the campaign has reappeared periodically to pay homage to a variety of brands and popular culture events.
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Post Production / VFX

Post Production Company: Fergal Hendrick @ The Mill


Sound Company: Parv Thind @ Wave

Creative Agency

Creative Agency: McCann UK

Executive Creative Director: Dave Price

Creative Director: Neil Lancaster

Managing Director: Simon Buchanan

Account Director: Jane Colbeck

Account Manager: Josie Campbell

Senior TV Producer: Sarah Bradbury

Production Company

Director: Dom & Nic

Producer: John Madsen


Music Company: Mike Austen and Dan Corbin @ SixtyFour Music


Edit Company: David Webb @ Final Cut

Genres: Music & Sound Design, Comedy, People, Scenic

Categories: Supermarkets, Retail and Restaurants

McCann UK, Mon, 15 Apr 2019 17:12:33 GMT