senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Aldi Gets in the Game of Thrones Spirit with Latest 'Like Brands' Ad

15/04/2019
Advertising Agency
London, UK
236
Share
McCann UK revives the highly successful campaign for a twist on the Game of Thrones image
Aldi and McCann UK’s highly successful 'Like Brands' campaign is set to reappear and run in bursts until 25 May.

Breaking this week, the TV spot and online execution runs in a 30-second and 20-second format and will then run again from 6 May to 25 May. The campaign is airing across a variety of programmes on satellite channels.



The spot compares Aldi’s own-brand toilet roll with the branded equivalent as part of an ongoing campaign building on the strength of Aldi’s unique proposition of great price and quality.

The 'Like Brands' campaign was originally launched in 2011 and has won more than 40 national and international creative and effectiveness awards. At its peak, the campaign was credited with playing a key role in helping propel Aldi to becoming the UK’s fifth largest grocer.

Since then the campaign has reappeared periodically to pay homage to a variety of brands and popular culture events.
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from McCann UK
Work of the Week
Work of the Week: 20/09/24
20/09/2024
857
0
Work of the Week
Work of the Week: 09/08/24
09/08/2024
609
0
ALL THEIR NEWS
Work from McCann UK
The Climb
POWR
24/04/2024
15
0
29
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0