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ALDI Fills That ‘Special Buys Shaped Hole in Your Life’ Via BMF

Creative 454 Add to collection

The campaign highlights the variety of ALDI weekly deals in a humour series of ads

ALDI Fills That ‘Special Buys Shaped Hole in Your Life’ Via BMF

ALDI sells different themed ranges of great value Special Buys every Wednesday and Saturday. There might be flat-screen TVs one week and dishwashing machine and kettle bells the next.

To emphasise the variety of these ALDI weekly offers, the campaign created by BMF dramatises the extreme woe felt by those with a Special Buys-shaped hole in their life. And the joy when they discover the perfect product on sale at ALDI this week, for an extraordinarily good price.

The campaign has seen a series of ads run during the month of August and has proved very effective, resulting in sell-through of stock of the featured Special Buys products.

“Special Buys was a dream brief for us. It was one of the product lines that had never been tackled creatively for ALDI and it's already proving to fill a few holes in consumer's lives,” explains Cam Blackley, BMF Executive Creative Director.

An ALDI spokesperson said: “Special Buys are a key driver in our business and they add a different dimension to people’s grocery shopping experience. This campaign helps celebrate that quirk. We’re excited to see what it will do for us.”

Supported by online content, radio and catalogue, the campaign will continue to run in bursts throughout the year to support different Special Buys phases.

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Post Production / VFX

Post Production Company: White Chocolate

Production Company

Director: Mike Daly

DOP: Geoffrey Simpson

Producer: Leah Churchill-Brown

Production Company: Exit Films

Music

Music Production: Lukas Farry

Sound Engineer: Nat Joyce (radio)

Sound Production: Rumble Studios

Offline

Edit Company: The Butchery

Editor: Dan Lee

Creative Agency

Art Director: Dantie Van Der Merwe

Copywriter: David Fraser

Creative Agency: BMF

Executive Creative Director: Cam Blackley

Group Account Directors: Jonny Bucknall

Managing Director: Steve McArdle

Planner: Ali Tilling

Senior Account Director: Aisling Salmaggi

TV Producer: Esta Lau

Client

Advertiser: ALDI

Genres: Comedy, Storytelling

Categories: Supermarkets, Retail and Restaurants

BMF, Mon, 14 Sep 2015 03:41:58 GMT