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ALDI Encourages Aussies to Swing Big This Year, Because You Can’t Overcook Christmas

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ALDI Australia’s Christmas TVC and campaign celebrates the unbridled joy of Christmas this year with BMF

ALDI Encourages Aussies to Swing Big This Year, Because You Can’t Overcook Christmas

2021 has been a tough year, again. Australians have been separated from families, again. In lockdowns, again. Waiting for the 'new normal', again. Turns out, 2021 wasn’t what we all wished for.

But we're back, coming out from hibernation, just in time for Christmas.

ALDI wants Aussies to have the Christmas they deserve. A completely overcooked Christmas. From birds inside birds, to ridiculously low-priced French champagne and award winning hams, ALDI is proving that you simply can’t overcook Christmas this year. 

“After yet another lengthy period of disruption to ‘normal’ life, Aussies are getting back out into the real world with gusto. Shoppers are on the lookout for unique products or great deals that can act as an antidote to the dull ‘sameness’ of lockdowns and restrictions. In the lead-up to Christmas, we want to tap into post-lockdown excitement and show what many of us are feeling - this year is the year to go a bit bigger," said Mark Richardson, director of marketing, ALDI Australia.

“To do this, we’ve created an emotive and upbeat Christmas campaign that is centered on the joy of letting loose. We hope that the ‘You Can’t Overcook Christmas’ call to arms, together with ALDI’s prices and phenomenal range, will energise shoppers to create the best possible Christmas for family and friends this year,” he continued. 

ALDI worked with key agency partners to bring this year’s Christmas campaign message to market. The integrated campaign, targeting 5 million grocery buyers, will run across key media channels such as TV, radio, outdoor, digital, social, catalogue and POS.

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Creative Agency: BMF

Creative Team: Alex Derwin, David Fraser, Dantie van der Merwe, Leila Cranswick and Lisa Down

Design team: Fiona McLeod and Yoon Park

Planning team: Christina Aventi, Kinga Papp and Josef Wimberger

Account Service: Stephen McArdle, Paul Coles, Aisling Colley, Bryan Bryant-Steeds, Georgia Moulis and Francesca DiStefano

TV Production: Jenny Lee-Archer and Esta Lau

Creative Traffic Manager: Chris Burchett

Print Production: Basir Salleh, Julie Sorrell and Lauren Swaab

Finished Artists: Adrian Jobse, Romi Carrera, Amanda Perkin and Lindsey Gregory

Brand Print:

Production Company: The Kitchen Creative Group

Photographer: Juli Balla

Producer: Zabrina Wong

Retoucher: Adam Hayes

Media: Zenith

Client Partner: Ana Bagevski

Head of Strategy & Planning: Sarah Heitkamp

Strategy & Planning Director: Ryan Varley

Account Director: Rachel Lawton

Digital Director: Adam Cartwright


Production Company: FINCH

Director: Benji Weinstein

Producer: Claire Thompson

Executive Producer: Loren Bradley

Cinematographer: Lachlan Milne

Editors: Jack Hutchings and Lily Davis

Music: "Sandstorm" performed by Dave Winnel

Music Supervision: Level Two Music

Sound House: Rumble Studios

Sound Designer: Tone Aston

Sound & Music EP: Michael Gie

Composer: Adam Moses

Retail, Content & Social

Production Company: Bantam Productions

Head of Content Creative: Nico Engelbrecht

Content Producer: Holly Whiteley

Photographer: Gavin Johns

Producer: Debra Maloney

Retouchers: Rhiannon Jansma, Jenni Rohwer

Genres: Comedy

Categories: Supermarkets, Retail and Restaurants

BMF, Mon, 15 Nov 2021 07:55:00 GMT