Tue, 26 May 2015 01:11:30 GMT
“We're delighted to unleash another set of ALDI 'Like Brands' ads on a fully suspecting public. They promise to put even bigger smiles on people's faces as well as a few dollars back in their pockets,” said BMF managing director Steve McArdle.
“We are really excited about this new set of Like Brands commercials. The brief was to stay surprising and I think the range of techniques utilised to bring each idea to life, nailed that,” said BMF executive creative director Cam Blackley.
An ALDI spokesperson said: "This latest set of ten ads really emphasises to shoppers that at ALDI you truly can get quality products at low prices throughout the store, it's not just a select few. The work achieves this in an interesting, yet memorable way."
The campaign launched on Sunday and will be running on TV and supported by online, social and catalogue.
Art Director: Dantie Van Der Merwe
Copywriter: David Fraser
Creative Agency: BMF
Executive Creative Director: Cam Blackley
Group Account Directors: Jonny Bucknall
Managing Director: Steve McArdle
Planner: Ali Tilling
Producer: Jenny Lee-Archer
Director: Jeff Low
DOP: Pete Eastgate
Producer: Lucas Jenner & Alex Hay
Production Company: Rabbit Content
Post Production Company: Method & White Chocolate
Sound Production: Rumble
Genres: Comedy, Storytelling
Categories: Supermarkets, Retail and RestaurantsBMF, Tue, 26 May 2015 01:11:30 GMT