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Aldi Continues ‘Like Brands Only Cheaper’ With a Twist in Every Aisle

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Capitalising on the momentum from 2014, BMF has created a fresh series of the spots, drawing products from every aisle of the ALDI store

Aldi Continues ‘Like Brands Only Cheaper’ With a Twist in Every Aisle

“We're delighted to unleash another set of ALDI 'Like Brands' ads on a fully suspecting public. They promise to put even bigger smiles on people's faces as well as a few dollars back in their pockets,” said BMF managing director Steve McArdle.

“We are really excited about this new set of Like Brands commercials. The brief was to stay surprising and I think the range of techniques utilised to bring each idea to life, nailed that,” said BMF executive creative director Cam Blackley.

An ALDI spokesperson said: "This latest set of ten ads really emphasises to shoppers that at ALDI you truly can get quality products at low prices throughout the store, it's not just a select few. The work achieves this in an interesting, yet memorable way."

The campaign launched on Sunday and will be running on TV and supported by online, social and catalogue.

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Creative Agency

Art Director: Dantie Van Der Merwe

Copywriter: David Fraser

Creative Agency: BMF

Executive Creative Director: Cam Blackley

Group Account Directors: Jonny Bucknall

Managing Director: Steve McArdle

Planner: Ali Tilling

Producer: Jenny Lee-Archer

Production Company

Director: Jeff Low

DOP: Pete Eastgate

Producer: Lucas Jenner & Alex Hay

Production Company: Rabbit Content

Post Production / VFX

Post Production Company: Method & White Chocolate


Sound Production: Rumble

Genres: Comedy, Storytelling

Categories: Supermarkets, Retail and Restaurants

BMF, Tue, 26 May 2015 01:11:30 GMT