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ALDI Australia Competitors' Employees Speak Up in 'Supermarket Whistleblowers' Campaign


BMF teams up with The Glue Society and Revolver on mockumentary TVCs

ALDI Australia Competitors' Employees Speak Up in 'Supermarket Whistleblowers' Campaign

ALDI Australia has released its latest campaign revealing every Aussie can save money by shopping at ALDI - even those that should have their supermarket loyalties elsewhere.

ALDI's competitor’s employees, who deeply understand what represents real value, shop at ALDI for the savings. From hiding ALDI shopping bags, to packing a change of clothes to shop after their shifts, real Australians, tell their real stores about how they would find their way to ALDI to make their weekly shopping much cheaper.

In true mockumentary style, the TVCs from BMF and The Glue Society feature reconstructions of real testimonials and the lengths ex-employees of other supermarkets have gone to shop in secret after their shift. 

The campaign launches in Australia across TV, OOH, radio and digital and demonstrates that truly everyone can save money when they shop at ALDI.


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Genres: Comedy

Categories: Supermarkets, Retail and Restaurants

BMF, Tue, 01 Jun 2021 10:48:14 GMT