Alcohol Delivery Service Jimmy Brings Celebrates State of Origin Series with Mobile Game 'Jimmy Kicks'

Jimmy Brings pits New South Wales against Queensland through a new in-browser game, aptly named Jimmy Kicks, to drive brand engagement in a highly competitive winter period for alcohol advertising.

Just like watching the real thing, Jimmy Kicks delivers multiple branded spaces for Jimmy Brings’ numerous partners and sponsors.

The aim of the game is to keep a football in the air for as long as possible while dodging a variety of footy-themed obstacles. The further the ball travels, the higher the score. Brands including Koala, The Iconic, JBL and Dinnerly have teamed up to offer a generous $25,000 prize pool. Plus, every player wins a discount on their next Jimmy Brings order.

The game was played over 54,000 times in the first 24 hours. You can play it yourself on mobile by clicking here.

Says Nick Hunter, executive creative director, Paper Moose: “State of Origin is a calendar highlight for all rugby league fans across the country. We’re proud to have created a game that tips its hat to the classic Queensland/New South Wales rivalry but is still super enjoyable and accessible to anyone.”

Jimmy Kicks was built entirely in-house at Paper Moose, a hybrid creative agency, featuring retro-style sports illustration by Pawel Zawislak and campaign elements designed by Leonardo Miranda from Jimmy Brings. The campaign will feature across Catch-Up TV, BVOD, YouTube, Online, and socials.

Says Jamie Gagliardi, head of marketing, Jimmy Brings: “Paper Moose always delivers creative solutions that both engage our customers and include our partners in terrifically fun fashion.

Jimmy Kicks perfectly drives brand engagement during winter months when people are home watching sports and playing games with friends and family – especially considering Victoria’s current Covid challenges.”