Peach
Hobby home page
liahome
Soundlounge
Five By Five
jw collective
Contemplative Reptile
Please Select
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition
  • Ukrainian Edition

Alcohol Awareness Charity Shows Us How to Dock a Boat Like a Boss

Creative 0 Add to collection

Stavanger-based agency Melvær&Lien launches viral spot for non-profit AV·OG·TIL

Alcohol Awareness Charity Shows Us How to Dock a Boat Like a Boss

The Norwegian alcohol awareness non-profit AV·OG·TIL commissioned Stavanger based agency Melvær&Lien to launch its new campaign. The brief was to raise awareness of the negative effects and dangers of drinking alcohol while maneuvering a boat. This resulted in the birth of a carrot tanned hero who shows that docking is an art-form, best executed stone cold sober.

The Norwegian version was released just before the weekend and was immediately picked up by boating enthusiast all over the world's maritime nations. 

The lead character in the movie is played by a local lad from Stavanger, an engineer who has never done any acting before in his life. "He was basically the only guy we found willing to cut his beard in this fashion and spend a lot of time self tanning," commented Melvær&Lien.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Production Company

Director: Arne Bru Haug

Production Designer: Ann Kristin Bjørge

Creative Agency

Art Director: Andreas Melvær

Copywriter: Knut Robberstad

Creative Agency: Melvær&Lien

Music

Sound Design: Håvard Rosenberg (Sweet Music)

Genres: Comedy

Categories: Anti drink/drugs/smoking, Corporate, Social and PSAs

lbbonline.com, Tue, 30 Jun 2015 11:38:37 GMT