Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Albert Heijn's Action Heroes Get Supermarket Shoppers Super Discounts

Creative 65 Add to collection

Campaign first under AH Studios and Ambassadors’ ongoing partnership

Albert Heijn's Action Heroes Get Supermarket Shoppers Super Discounts

The Netherland’s largest supermarket retailer has introduced a new savings mechanism in the form of an action hero family, ‘ActieHelden’ (Action Heroes). 

Created in partnership with creative agency TBWA\NEBOKO and creative production studio Ambassadors, the tiny superhero family fly through the supermarket using throwing stars, jetpacks and acrobatic skills to ensure every customer gets all the super-discounts. 

“Who knows, there could be more than meets your eye at your local Albert Heijn. This was our mission to prove as Ambassadors from all expertise came together to seamlessly blend the action heroes’ animated world into a real-life Albert Heijn store,”  says Nick Groeneveld, art director, Ambassadors. “We played with scale to really zoom in and show a different perspective to the world of Albert Heijn; one with strong characters and funny little lines that can lend well to any campaign in the future.” 

Ambassadors worked on full creative production of the commercial, from live shoot through to character design, animation, VFX & 3D, sound design, music composition, edit and colour grade.

Sander Heeroma, executive producer, Ambassadors: “We usually call ourselves a ‘house of craft’ with all production expertise under one roof, but with people working a lot more remotely, that didn’t quite ring true for this project. We’re really proud of how this came together under lockdown, and how together with the trust of TBWA and Albert Heijn we got through any new challenges that come with that.”

‘ActieHelden’ is the first campaign as part of an ongoing partnership between Albert Heijn’s in-house AH Studios and Ambassadors. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Brand: Albert Heijn




Production: Ambassadors

Directed by: Ambassadors

Creative Director: Vincent Lammers

Art Director: Nick Groeneveld

Executive Producer: Sander Heeroma

Producers: Bo Kops, Arjan Eekels

Sound Producer: Zoë de Regt

Artist Manager: Marissa van Zandvliet

DOP: Floris van der Lee


Editors: Bram Koopmans, Oscar Marmelstein

Colorist: Matt Hare


VFX Supervisor: Stephen Pepper

VFX Artists: Dennis van der Linden, Jeremy Verf

3D Art

3D Supervisor: Ralph Meijer, Jeroen Cloosterman

3D Artists: Jonathan Krijgsman, Jeroen Hoolmans, Sjoerd de Greef, Charlotte Vallet, Robin van As, Will Jeffers


2D Animation: Rink Hof

3D Animation: Nick Groeneveld, Lewis van der Werf


Lead Designer: Maureen van Hout

Layout & Storyboard: Nick Groeneveld, Oscar Marmelstein

Character Design: Rachelle Slingerland


Sound Designer: Joep Meijburg

Composers: Sebastiaan Roestenburg, Steven de Cock

Genres: Animation

Categories: Supermarkets, Retail and Restaurants

Ambassadors, Tue, 29 Sep 2020 12:05:38 GMT