Tue, 29 Sep 2020 12:05:38 GMT
The Netherland’s largest supermarket retailer has introduced a new savings mechanism in the form of an action hero family, ‘ActieHelden’ (Action Heroes).
Created in partnership with creative agency TBWA\NEBOKO and creative production studio Ambassadors, the tiny superhero family fly through the supermarket using throwing stars, jetpacks and acrobatic skills to ensure every customer gets all the super-discounts.
“Who knows, there could be more than meets your eye at your local Albert Heijn. This was our mission to prove as Ambassadors from all expertise came together to seamlessly blend the action heroes’ animated world into a real-life Albert Heijn store,” says Nick Groeneveld, art director, Ambassadors. “We played with scale to really zoom in and show a different perspective to the world of Albert Heijn; one with strong characters and funny little lines that can lend well to any campaign in the future.”
Ambassadors worked on full creative production of the commercial, from live shoot through to character design, animation, VFX & 3D, sound design, music composition, edit and colour grade.
Sander Heeroma, executive producer, Ambassadors: “We usually call ourselves a ‘house of craft’ with all production expertise under one roof, but with people working a lot more remotely, that didn’t quite ring true for this project. We’re really proud of how this came together under lockdown, and how together with the trust of TBWA and Albert Heijn we got through any new challenges that come with that.”
‘ActieHelden’ is the first campaign as part of an ongoing partnership between Albert Heijn’s in-house AH Studios and Ambassadors.
Brand: Albert Heijn
Directed by: Ambassadors
Creative Director: Vincent Lammers
Art Director: Nick Groeneveld
Executive Producer: Sander Heeroma
Producers: Bo Kops, Arjan Eekels
Sound Producer: Zoë de Regt
Artist Manager: Marissa van Zandvliet
DOP: Floris van der Lee
Editors: Bram Koopmans, Oscar Marmelstein
Colorist: Matt Hare
VFX Supervisor: Stephen Pepper
VFX Artists: Dennis van der Linden, Jeremy Verf
3D Supervisor: Ralph Meijer, Jeroen Cloosterman
3D Artists: Jonathan Krijgsman, Jeroen Hoolmans, Sjoerd de Greef, Charlotte Vallet, Robin van As, Will Jeffers
2D Animation: Rink Hof
3D Animation: Nick Groeneveld, Lewis van der Werf
Lead Designer: Maureen van Hout
Layout & Storyboard: Nick Groeneveld, Oscar Marmelstein
Character Design: Rachelle Slingerland
Sound Designer: Joep Meijburg
Composers: Sebastiaan Roestenburg, Steven de Cock
Categories: Supermarkets, Retail and RestaurantsAmbassadors, Tue, 29 Sep 2020 12:05:38 GMT