Alan Friel Shoots Asda Christmas Campaign

ASDA's Christmas campaign launched last Saturday during the X-Factor on ITV. Created by VCCP and directed by Park Village's Alan Friel, the campaign of over 20 different spots will run over the festive period, highlighting the supermarket's low prices and featuring the strapline "You’re better off at Asda". 

Credits

Project name: Snowmen 
Client:  ASDA 
Brief: Demonstrate ASDA’s price supremacy against the competitors. 
Creative agency: VCCP Blue 
Agency Producer: Vanessa Butcher/ Carly Owen 
Creative Director: Mark Orbine 
Copywriter: Jonathan Thake 
Art director: Mark Orbine 
Planner: Matt Wyatt 
Media Agency: Carat 
Media planner: Carat 
Production Company: Park Village 
Director: Alan Friel 
Post-production: Rushes 
Audio post-production: Wave