'Destiny Awaits’ theme encourages students to start their career with a win at Cannes
The Future Lions global student creative competition is calling for 2013 entries. AKQA, in collaboration with Cannes Lions International Festival of Creativity, is hosting Future Lions for the eighth year in a row. This year’s theme, ‘Destiny Awaits’, encourages students to invent bold ideas that will create the future.
The annual Future Lions competition challenges students to develop an idea for advertising a brand in a way that would not have been possible five years ago. There are no rules in terms of media or technology, no restrictions around product or target audience and no entry fee. Winning concepts will be honoured at Cannes Lions International Festival of Creativity in the Debussy Theatre in June.
Celebrating the competition’s emphasis on creativity and innovation, AKQA is proud to announce WIRED UK as official partner for Future Lions 2013.
Last year the competition achieved a record number of over 1,100 entries from 40 countries, making it one of the world’s largest student competitions. An influential platform for emerging talent, Future Lions winners are highly sought after and quickly employed by many of the world’s leading agencies.
"Future Lions is one of the greatest opportunities open to students. Winners receive job offers from many of the world's leading agencies pretty much as soon as they are announced. No other competition offers a boost like it at the start of a student’s career. This year’s theme, 'Destiny Awaits', encapsulates all that it takes to become a Future Lions winner: self-determination, bravery and the profound understanding that to create the future you need to give your all to the present.” James Hilton, AKQA Chief Creative Officer.
The five student teams submitting the best ideas will win registration to the Festival in Cannes, France, 16 – 22 June 2013, and will be honoured with the Future Lion Cub trophy designed by AKQA. The deadline for entries is 22 April 2013, 12.00 GMT.
Future Lions will also recognise the Future Lions School of the Year, for the individual school achieving the most student submissions to reach the final round. In 2012 this accolade was awarded to the Miami Ad School Europe in Hamburg.