senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Awards and Events in association withCreative Circle
Group745

AKQA Launches 24 Hour Global Sonic Celebration with WFH-FM

15/12/2020
Advertising Agency
New York, USA
111
Share
AKQA wanted to acknowledge and celebrate this ongoing culture of connectedness – to look to the future with a spirit of hope – with a 24-hour radio event that everyone can participate in

The Melbourne team created the Work From Home radio station, WFH FM, in March 2020, in the beginning of lockdown as a way to stay connected, and boost morale. Listeners and DJs from across the global AKQA family have contributed, with highlights including Melbourne’s very own in-house barista, Barnaby, hosting a morning talkback show with curated playlists, interviews, and live DJs.

Conceptualised by co-founder of WFH-FM and AKQA studio concierge, Jessica Day, with support from creative director, Adam Grant, the station has promoted and built community and creative innovation over the last nine months. As 2020 nears its end, AKQA wanted to acknowledge and celebrate this ongoing culture of connectedness – to look to the future with a spirit of hope – with a 24-hour radio event that everyone can participate in.

Jessica said: “A global radio event is something we all need this year. We’re delighted to celebrate all the talent from across the AKQA network, for a big 24 hour event!”

With the help of over 35 local 'sound ambassadors' across nearly every studio, AKQA created a 24-hour, global radio event featuring a vast range of music, cultures, personal voice memos and local vibes. Launching today in Auckland, NZ, the 24 hour event will move around-the-world creating sound waves across time zones and studio locations. 


Credits
Companies