AKQA has developed a new chatbot app
for the Climate Council to help engage and inform audiences about the research and work they do.
The new app, developed by the brand experience agency’s R&D department, is made for Facebook Messenger with the aim of better engaging millennials who already like the council’s Facebook page but have little to no engagement with it.
Based on the insight that individuals in the 25-35 age bracket are heavy users of social media, but are bombarded by too many brands and organisations in their news feeds, the chatbot attempts to punch through that noise in a way that is both informative and direct.
Built around a script, the chatbot presents positive facts and information from the Climate Council’s research findings in a colloquial format, encouraging users that progress can be made against climate change.
Working on a pro bono basis, AKQA translated high-level research from the council’s climate scientists into a language that non-scientists can understand. Automated messages guide users through a scripted experience, punctuated with friendly language and emojis. Users are presented with multiple choice reactions to the information they’re given.
Users can also sign up to receive updates on a monthly basis, keeping them engaged as more insights come.