AKQA Appoints Shu Hung as Executive Creative Director in LA

AKQA has announced the appointment of Shu Hung to the role of executive creative director in AKQA’s Los Angeles studio.

Shu begins her role working alongside the newly appointed managing partner Jabari Hearn, reporting into AKQA’s North American President, Tesa Aragones. This appointment follows AKQA’s recent announcement to double the number of people working at its studios in the U.S. over the next five years to 2,500 professionals.

As an experienced creative director, editor and designer, Shu Hung has worked with global companies to create products and experiences that bridge business and culture. She is passionate about building diverse teams and ensuring that companies remain as connected as possible to the most important issues in the workplace.

Shu worked on marketing and digital strategy for Nike Women and Nike Sportswear, was global creative director at UNIQLO, and most recently led the creative team at Everlane. She is also the founder of Table of Contents, a physical and digital retail platform known for bringing avant-garde design to the Pacific Northwest and beyond.

As a creative leader, Shu has spoken at many prestigious conferences, universities, and events, including the Garage Museum of Contemporary Arts, Moscow, in 2019, D-Ford, Ford Motor Company's human-centered design and innovation group in 2020, and Stanford University Fashion X in 2022. Shu was also an Executive Sponsor and founding member of KIN, Everlane's AAPI Employee Resource Group, in 2021 and 2022.

On her appointment, Tesa said: “Shu Hung is a master of creative craft, and her passion for creative excellence has fueled a successful career of defining, evolving and amplifying global brands and their businesses. Shu will bring a fresh point of view and creative vision to our clients and inspire leadership in our internal teams. We are delighted to have her on the North America AKQA leadership team.”

Shu said: “I've been a long time admirer of AKQA and have collaborated with them in the past on career-defining projects. The quality of the work, along with the strategic thinking and the care and commitment to their clients and internal teams, is exceptional. The chance to be reunited with Tesa Aragones, a dear friend and inspiring mentor, has made this opportunity even more electrifying. I look forward to building the vision for the future of AKQA.”