AKQA Announces Future Lions 2016 Winners

The five winning ideas and teams are:

Book Messenger for Penguin Books

Team: Jiwon Ko, Miyeon Shin, Seonhaeng Lee, Haeyoon Jhun

Schools: Kookmin University, Hongik University, Chung-ang University, South Korea

Amazon Emma for Amazon

Team: Yanci Wu and Xia Du

School: VCU Brandcenter, United States

IKEA HÅLLBAR for IKEA

Team: Filip Myringer, Amelie Farmer, Olga Lillienau, Sofia Bleiweiss, Ebba von Zweigbergk

School: Berghs School of Communication, Sweden

Lego Generator for LEGO

Team: Petter Monsen, Tomas Möller, Axel Lokrantz Månson, Kristofer Gullard Lindgren, Simon Kraft

School: Beckmans College of Design, Sweden

Music Speaks for Spotify

Team: Sebastian Brännén and Maria Lashari

School: Berghs School of Communication, Sweden

Berghs School of Communication is named Future Lions School of the Year, having received more shortlisted finalists than any other school. This is the third year in a row that Berghs has won this recognition. 

Each winning team and Berghs School were awarded with the iconic Future Lions trophy on stage in the Debussy Theatre at the Cannes Festival Palais. Torsten Schuppe, Google’s Senior Director, Brand and Consumer Marketing EMEA, presented the School of the Year trophy. The ceremony was hosted by AKQA CEO Ajaz Ahmed and Group Creative Director Ian Wharton.

Ajaz Ahmed said: “Future Lions is a canvas where the next generation of talent unleash the start of their creative potential, sowing the seeds of an enterprising and rewarding career.”

Torsten Schuppe said: “Google is delighted to partner with AKQA for Future Lions. We are inspired by this year’s entries that thoughtfully pursue pioneering ideas, harnessing exciting new technologies to help people lead happier and healthier lives.” 

Now in its 11th year, AKQA created and led the Future Lions program since its inception in 2006. The competition has launched the careers of over 60 of the most talented young creatives.