To most passersby, Åkestam Holst's latest work for pharmacy Apoteket Hjärtat seems like an ordinary billboard. But when someone near the screen lights a cigarette, the billboard awakens, and the model featured in the billboard starts coughing. The smoker then gets tips on various nicotine-products to substitute smoking.
The billboard is equipped with outdoor cigarette smoking alarms that react to smokers lighting up and smoking anywhere near it.
Categories: Health, Corporate, Social and PSAslbbonline.com, Wed, 11 Jan 2017 12:00:31 GMT