Åkerlund Makes Dior Addicts of Us All

Editor at award-winning creative editorial boutique jumP, Luis Moreno, recently teamed up with Sweden’s R.A.F Films to cut ‘Addict Fragrance’. Shot by director Jonas Åkerlund, the spot stars 17-year-old model Daphne Groeneveld. It is a vivacious modern take on the Brigitte Bardot-starring classic, ‘And God Created Woman’, for Dior’s eponymous scent. 

 

It follows the Dior-scented model as she struts through the beaches, streets and barrooms of scenic St. Tropez, drawing the stares of a rapt male audience with her every move.

 

View the spot below: 

 

Client: RAF Films

Spot Title: Addict Fragrance

 

Agency/Prod Co.: RAF Films

Director: Jonas Åkerlund

Producer: Eva Tempelman

 

Editorial Co: jumP

Editor: Luis Moreno

EP: Alexandra Leal

Producer: Alexandra Leal

Assistant: Adrianna Merlucci

 

Post/Effects Co: Chimney Pot Stockholm